Marketing used to be a relatively straightforward profession. Not easy, nor simple, yet there was some clarity as to the boundaries of the role. This applied particularly to communications. Before the rise of online and digital, our communication channels were relatively few. In recent decades, and especially in the past five to ten years There has been a rapid expansion in the options available to marketing professionals.Especially in the area of data privacy.
The introduction of the EU’
General Data Protection Regulation (GDPR) on 25th May 2018 was in many ways a response to this technological expansion. European lawmakers sought to provide a set of principles that would protect citizens’= data. The GDPR has since set the tone for other regions in the world to consider their own approach to regulation of data.
As some of the heaviest users of personal middle east mobile number list data within our firms, it is incumbent on us marketers to ensure we have a solid understanding of data protection best practice. In particular. We need to get the basics right. In this short article. I will identify some of the key areas marketing leaders and their teams should be mindful of right now.
A Rapidly Changing Privacy Ecosystem
The GDPR has sparked a host of similar legislation around implementation of a bonus the globe, with new laws in countries such as China, Singapore, and South Africa.
The California Consumer Privacy Act (CCPA) is the best known of a range of local and state laws in the USA. This has contributed to a more complex international data privacy ecosystem.
In the UK, the British government is considering a revision of UK GDPR with a new data bill currently in development (as of September 2023). Businesses trading with the UK will need to monitor this development closely. Particularly if it affects the adequacy au cell numbers decision between the EU and UK*.
In Europe, a host of adjacent EU legislation is in the process of being introduced. This includes:
- The Digital Markets Act (DMA)
- The Digital Services Act (DSA) which was invoked for the first time in December in an investigation against X.
- An AI Regulation. The latter is particularly pressing at a time of rapid expansion in the range and use of AI technologies such as ChatGPT.
