GA4 provides a more reliable tracking system with improved data accuracy. This means that GA4 can track users across their devices such as desktop, mobile, or without cookies. Tracking users who have disabled or blocked cookies was impossible with Universal Analytics. Machine learning and statistical modeling offer a promising solution […]
Daily Archives: October 19, 2024
79 posts
Google Analytics 4 is coming. Whether you’re ready or not, GA4 is fast approaching. At Rock Content, we’ve been playing around with we’re ready for when GA4 hits the market. In this article, I’ll share our experience with GA4, from how we’re adapting to new features and changes to things […]
With constant warnings of an impending recession and inflation continuing to impact prices on everything from rent to food, things are no longer the norm, they’re the focus of attention. With economic changes occurring almost daily consumers are reacting. With the cost of goods and services reaching all-time highs, will […]
Over the past few months, SEO professionals have been trying to understand the implications of the massive arrival of AI tools, such as AI-powered writing assistants (e.g. Lex and ChatGPT ), and how this will affect their lives. They need to rethink strategies, taking into account all these advantages of […]
This creates the so-called “great AI paradox”; brands and marketers must carefully approach AI in Content Marketing by considering the risks and benefits. It is clear, however, that nothing replaces the human touch. Humans win in several areas, such as: Human-created content is more creative and unique. It is based […]
I’ve been closely following the launch of , Open AI’s chatbot that recently caught the world’s attention. With its natural language processing and machine learning techniques, ChatGPT is pushing the boundaries of what we thought was possible for AI. However, as with any new technology there are risks and opportunities […]
May become more optimized sooner than we think. We will never deliver better, more personalized content than that produced by people for people. The idea is for AI to help us in this process, not replace us. To bring about improvements, Google itself has already identified that copyright, privacy and […]
Google plans to include chatbot features in its search engine e are all used to Google telling us how to rank high, how to produce good content for people, and most importantly, how to provide them with good experiences. It was in this context that came in full force, showing […]
Many solutions provide features that Optimize lacks, and there are several A/B testing solutions available for marketers who need to fill If you’re ready for something more when it comes to optimizing your content — not just A/B testing but a next-level content experience — it’s time to meet Ion. […]
Google Optimize está oficialmente programado para ser cancelado en septiembre de 2023, dejando a los especialistas en marketing sin una de las herramientas más populares para las pruebas A/B y la optimización de la experiencia del usuario. Este ocaso de Google Optimize tendrá un impacto significativo en los profesionales de […]
Instagram co-founders announce Artifact More than four years after leaving Instagram, co-founders Kevin Systrom and Mike Krieger are back on the market to announce the launch of a new app: Artifact . The idea behind the app is to create a personalized feed containing selected articles from publishers ranging from […]
If you’ve been on social media in the last few days, you’re probably already aware of the news about Artificial Intelligence (AI) tools that are moving the market and that involve a duel between two market giants: On the one hand, Microsoft will invest heavily in ChatGPT technology , an […]
