Google plans to include chatbot features in its search engine e are all used to Google telling us how to rank high, how to produce good content for people, and most importantly, how to provide them with good experiences.
It was in this context that
came in full force, showing countless possibilities about creating content in different ways and changing future marketing trends . In a way, Google didn’t care that much, knowing that content created by people could never be replaced by content created by Artificial Intelligence .
However, with all the success of ChatGPT and other AI tools developing and emerging with great success, it was clear to the world’s largest search engine that something had to be done and this took Google out of its comfort zone.
Larry Page and Sergey Brin,
Google founders who left their positions in 2019, had some artificial intelligence projects and were called by the current Google CEO, Sundar Pichai, to take them back. And one of them is a version of its search engine with chatbot functions .
This shows that this topic is gaining more Angola Email List and more ground and it is no longer an option to ignore it. It is necessary to offer those who carry out daily searches on Google, increasingly personalized experiences.
With the rise of OpenAI, the company that created ChatGPT, Google felt insecure and vulnerable, forcing the giant to take action.
For a company of that size to perceive
that its main product may be threatened by something that could have been anticipated – after all, they had been working on it for a long time – shows us that even large companies can “rest on their laurels” and think that nothing can knock them off the podium.
Google needs to listen to its own advice and offer us ever richer experiences, with interesting and more engaging searches.
We are about to see the launch of ChatGPT-4, with trillions of parameters for searches and creations . In the face of this, what can Google do to ensure that its place on the web is not secondary?
Google’s plans for 2023
It is worth remembering that Google has brought us many innovations before, such as voice search, for example. However, it is also necessary for them to continue innovating.
With searches linked to chatbots that can be increasingly personalized as we perform them, Google wants to position itself as the pioneer in these innovations and not let us forget it.
There are some tests being carried out internally at Google, such as LaMDA, a chatbot offered to various search engine users for testing.
We continue to test our
AI technology internally to ensure it is useful and safe, and we look forward to sharing more experiences externally soon ,” Google spokeswoman Lily Lin said in a statement.
According to her, Artificial Intelligence will benefit people, businesses and communities and that Google considers all the social effects that its launches can cause.
In addition to launching its products this year
Google has also set aside AI projects to offer to major software developers, including those in imaging technologies. There are also tools to help other companies create their own AI prototypes in web browsers, under the name MakerSuite.
It is rumored that in May of this year
the world’s most famous technology giant intends to announce a tool to facilitate the construction of applications for smartphones with the Android system, called Colab + Android Studio , which will generate, complete and correct codes.
In addition, we will launch numerous other solutions throughout 2023, with 20 products that include Artificial Intelligence.
