At the PPC Day conference, Serhii Zhelepa , Head of Digital double AA, lecturer at WebPromoExperts and curator of the ” Targetologist ” course, raised a complex and broad topic. Let’s try to figure out what is needed to launch and create advertising campaigns on Facebook and Instagram.
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How to start launching ads in Meta Ads
First of all, I would recommend starting the analysis of other similar projects, carefully considering competitors. To do this, you can use the advertising library and the SimilarWeb service . In the ad library, there is a lot of information about ad creatives, deployed campaigns, their placement and metrics. Thus, you will be able to collect useful references that you can later use to create your own creative solutions.
In particular
the SimilarWeb service can help with competitor analysis, especially if they have their own websites. You can evaluate traffic volume, traffic sources and find additional promotion opportunities that are not limited to Facebook ads.
Equally important is determining how to track results. This includes setting up analytics and defining key performance indicators (KPIs).
In terms of analytics, it’s a good idea to make sure you’re using Google Analytics for your website and a CRM system to handle your sales force’s inquiries. This will help you track conversions and performance in detail.
When planning KPIs
it is important to determine what exactly you plan to measure: whether it is the number of inquiries, sales, profit, number of followers or likes. It should be in line with your business goals.
The next important step is to understand your target audience
It is important to formulate her portrait, even if these are only hypothetical characteristics. Even for a new business, researching theories and statistics will help you imagine who your target audience might be. As you work with advertising, analytics, and customer interactions, you can refine this portrait in more detail.
Based on the target audience
it will be possible to altid være en topprioritet develop a media plan that takes into account the budget, expected results and the specifics of the target audience. This will help plan future impact and adjust approaches.
Creative creation is no less important
By knowing your target audience, you can create banner ads, ads, and videos that best cnb directory meet their needs and concerns. Make sure your ads appeal to your target audience.
