As we’ve already mentioned in this blog, Google AdWords has incorporated more information into its Quality Score metrics . This is great news for marketers, because it means that we can learn more about what’s working and what’s not in our account and use it for ad optimization. So today, I want to revisit this topic to see what we know about the new Quality Score metrics and how we can use them to succeed in AdWords.
New Google Quality Score metrics and optimization techniques
The Quality Score is a Google AdWords metric used to Asia Mobile Number List the quality of an ad, understood as the interest of an ad for its target audience. The ultimate goal is for ads to have the highest possible quality, so the system rewards ads with a higher Quality Score through a series of advantages:
The basics of Quality Score in Google AdWords
Better cost per click . The higher the quality score of an ad, the cheaper it is. In this way, Google AdWords encourages advertisers to strive to improve their quality score and make users happier.
More impressions .
Logically, if the cost per click is lower
The advertiser can get more clicks with the same budget.
Greater impact
This is also a logical consequence of the previous point: the more times an ad is seen, the greater the results it will achieve.
Improving brand image
Ads with a good Quality Score are usually well positioned. This WhatsApp Number Laboratory influences consumers, who associate high positioning with good quality. In addition, the mere fact of having carefully optimized ads also influences their impression.
The quality level in Google AdWords
Expected click-through rate : This is the probability that users will click on BTC Database EU ad when it is displayed to them. This rate is calculated independently of other factors, such as the position of the ad or extensions. In short, it measures the potential of the ad to attract users’ interest. To calculate it, Google AdWords starts with estimates, but then relies on the history of the account itself. So it’s a vicious cycle.
