Advertising nostalgics still remember the era when TV campaigns were everything. But today we find ourselves with a generation that is increasingly looking less at the TV screen and more at the mobile screen. How can we reach them? Today I want to share with you the keys to winning over millennials with your online advertising.
Digital advertising millennials use more mobile and less TV
To know which media to use to reach millennials, we first have to be very clear about their consumption habits in this regard. Fortunately, there are more and more studies focused on this generation, which allow us to delve deeper into their customs.
Millennials’ favorite media
This is the case of the latest study by Statista , which has published a complete comparison between the media consumption of millennials and that of other generations. These are the conclusions they have reached:
For advertisers, the good news is that millennials
Do not show a great rejection Special Database advertising ; in fact, 79% say they understand that it is necessary for brands to inform the public about their products and services. Therefore, mobile is positioned as a great way to reach the millennial public with our digital advertising.
5 keys to reach millennials with your online advertising
Don’t expect loyalty. One thing that characterizes millennial media consumption is their Buy Phone Number Laboratory of loyalty. They don’t stick to one person, but instead switch channels and apps based on their needs. For example, 70% of them use two or more BTC Database EU just to send messages.
Offer value
Millennials are digital natives, they have grown up with the internet and social media and have come to expect the best from brands. Don’t let them down!
Take care of your app logo
One surprising finding from the 2017 US Mobile App Report is that app logos are very important when it comes to captivating millennial audiences and gaining their trust.
Innovate and surprise
In a world where social media gives us updates every minute, we have become accustomed to a very high pace of new things, and no one is as vulnerable to this as millennials. If you want to win them over, don’t stick to the same old thing.
Show social awareness
Millennials and their values have been criticized a lot, but the truth is that social causes are important to them. They want to leave a positive mark on the world, and 4 out of 10 of them don’t mind paying more for a “green” product. If you want to reach millennials with your digital advertising, show them your more caring side.
