According to Insider Intelligence , in 2025, TikTok is set to become the largest social platform by the number of minutes spent every day. And this makes it the perfect place to launch advertising campaigns that attract potential customers.
TikTok, like Instagram in its early
Days, is a platform with a large number of content creators. And it’s clear that brands want to use TikTok influencer marketing. After all, TikTok creators are able to help brands. Create more authentic content that will increase. Reach and attract a new audience, which will also affect the acquisition of new customers and the number of sales.
The audience of the platform is growing
And everyone has a chance to find their buyer. Let’s consider what influence marketing is in TikTok and how to start using it in your development strategy.
1. TikTok influence marketing
TikTok influencer marketing is the process of brands collaborating with content creators to promote products or services through the creation of TikTok videos.
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Influencer advertising allows brands
to appear authentic to the presence platform by leveraging social proof and brand trust. Creators get paid for creating commercials.
Typically, brands often have their own TikTok
profile page where they post content or paid advertising. Typically, this form of content generates less engagement than content created by influencers. Given that 34% of TikTok users have purchased products through influencers, it makes sense to allocate a portion of your advertising budget to Influence Generated Content to attract an engaged and diverse audience to your TikTok profile and eventually to your brand’s website.
Advantages of using influence marketing
There are 5 important benefits of working with influencers.
Access to the target audience
Influencer marketing can provide precise targeting of a specific audience. For example, if you need to increase the visibility of a mountain bike brand, it is advisable to work with an influencer in this segment to directly access their niche audience.
Bloggers understand their users, their needs, and what content will resonate with their audience. Content authors already have the trust of consumers. An influencer advertising campaign should be a partnership where content creators share the brand on their own terms, with their own unique voice. That is, TikTok newcomers should listen to the advice of influencers.
Improving social proof
Building a relationship with an influencer and their engaged audience is an effective way to build positive brand awareness. In addition, an influencer can be invited to be a brand ambassador, which is already a long-term partnership to achieve maximum results.
Influencers influence the customer’s purchasing
decisions. As we mentioned above, 34% of consumers depend on the recommendations of influencers. This willingness to spend on an influencer’s recommendation is based on a high level of trust between followers and those they follow. And this makes them more receptive to brand advertising and at the same time increases the probability of buying the advertised product. After advertising integration, the audience is much more likely to follow and trust the brand.
From the obvious: a link in a TikTok
bio can drive traffic to the site and increase sales. Use all the possibilities of the platform.
Virality with a smaller budget
Creators have a high potential to create viral content thanks to TikTok’s recommendation method, which rewards quality, relevant content. That is, each video can be seen by a large number of users.
How it works: TikTok shows users videos it thinks they want to watch based on their past engagements. What signals does the algorithm take into account :
Liked and completed videos.
Listened audio clips.
Accounts interacted with.
Hashtags followed.
Posted comments.
Hidden authors and videos marked as unacceptable.
In the future, the viral video will develop and get into Recommendations, which will help to increase the reach and probably increase the sales.
2. How to start working with bloggers in TikTok
TikTok’s influencer marketing doesn’t necessarily involve big paychecks for working with the biggest stars of the social network. For many brands, partnering with nano-influencers is a great way to stay within their advertising budget and find and connect with their audience.
Stages of influence marketing:
Set clear campaign goals.
Find and vet potential TikTok influencer partners.
Connect with TikTok influencers.
Draw up and sign a cooperation agreement.
Create content with an influencer.
Measure collaboration results.
We will consider each of the stages in detail.
2.1 Set campaign goals
It makes sense to first establish whether america cell phone number example your audience uses the platform and whether your brand is a good fit for TikTok. More than 60% of TikTok’s users are under the age of 35, but the network’s audience is growing rapidly and reaching a wider demographic.
Next, think about what you want to achieve america email with your campaign. For example, if one of your marketing goals is to increase traffic to your site by 20%, you could set a goal for TikTok to get 2,000 site traffic in a month.
