The essence of interpersonal communication lies in the nature of the message. If the communication message is personal, whether it is. I therefore done face-to-face or using technology in any form, then it is still classifi as interpersonal communication.
Group Communication
The third level of communication is group communication . Group communication is communication that takes place between several people in a group such as in meetings, conferences, and so on (Anwar Arifin, ). Michael Burgoon (in Wiryanto, ) defines group communication as face-to-face interaction between three or more people. Dan B. Curtis, James J.
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Floyd, and Jerril L. Winsor () stat that group communication occurs when three or more people meet face to face, usually under the direction of a leader to achieve common goals or objectives and influence each other. Group communication is different from organizational communication. An organization is inde a group, but not all groups can be categoriz as organizations.
Organizations have structures
And rules that must be obey by administrators and members, while groups may be unstructur and their members are not bound by rules, but are only bound by togetherness and emotional ties. So, group communication can be defin as a communication process that takes place between three or more people and interacts with each other. . Public Communication Public communication shows the process of communication to a wider audience.
Rusdiana in the book Etika Komunikasi Organisasi () explains that public communication is a communication process in which messages are deliver by communicators to a larger audience or society in a face-to-face situation. Public communication can also be interpret as a process of communicating face-to-face or via mia, such as radio, television, online mia, outdoor mia, and so on.
Types or levels of public
Communication are usually found in 5 ways ai can improve retention rates in the retail … various activities such as mass meetings, sermons, briefings, and lectures. . Mass Communication Mass communication is defin as the process of communicating to many people through mass mia, whether print mia (newspapers, magazines), broadcast mia (radio, television), or online mia (cyber mia/ internet ).
Therefore, in English, mass communication is also call “communicating with mia”. According to John R Bittner, mass communication is a message that can be communicat or deliver through mass mia to a large number of people at once. Mass communication is carri out by journalists every day through the news they make. Mass communication is also carri out by non-journalists by becoming sources who are interview, becoming sources for talk shows, Josep A Devito said mass communication is communication aim at the general public or large masses.
According to Devito mass
Dommunication can be done by several b2c fax institutions through mia such as television, radio, newspapers, films, books and magazines. The communicant in mass communication is an agency or institution that consists of many people, for example in newspaper publishing there is an itor-in-chief, itors, reporters, proofreaders, and advertising department .
In radio and television broadcasting
Mia, for example, there are programmers, cameramen, reporters, announcers, presenters, make-up artists, decorators, technicians, and so on. Therefore, the process of delivering messages in mass communication is more formal, plann, and more complicat. Mass communication messages are one-way and the feback is slow (delay) and very limit.
But with the development of increasingly sophisticat communication technology, especially electronic mass mia such as radio, television and the internet , feback from the audience can be done quickly. The nature of message dissemination through mass mia is fast, simultaneous, and wide.
This level of mass communication
Is able to overcome distance and time, and is durable if document. Thus the Level of Communication, Types of Communication Bas on Audience. If you want to communicate through radio, podcast , or vlog mia, you can use Katalisnet’s filming, podcasting , and video iting services . You can also create content while broadcasting live on the radio at Radio Maja FM Bandung .
*This digital marketing strategy or digital marketing of radio mia is intend to be input and discussion material for radio broadcasters. Commercial radio stations or private commercial radio stations are currently struggling to survive in the current digital era.
Digitalization in the sense
Going digital ” or utilizing the internet is a necessity for all businesses , including the radio mia business . In addition to commercial radio or Private Broadcasting Institutions (LPS), public radio or Public Broadcasting Institutions (LPP), Subscription Broadcasting Institutions (LPB), and community radio or Community Broadcasting Institutions (LPK) must also digitize and carry out digital marketing in order to continue to exist.
Radio is a unique industry
When it comes to digital marketing. However, like most other industries, it is almost a necessity for radio stations to have an online marketing strategy in order to thrive. Radio stations have a few different options when it comes to digital marketing because of how demographically specific they are.
While digital marketing reaches a global audience across borders, radio remains focus on the “local” aspect of where the majority of its listeners are locat.In short, public communication is delivering a message to a wide audience either directly such as public speaking or a speech in front of a crowd, or through the mia. However, specifically through the mia, there are types of mass communication .
