The COVID-19 pandemic has had a great impact on the world’s economy, with various industries struggling to keep afloat with the new normal. Amidst the economic instability, eCommerce became a beacon of hope to many businesses, especially SMEs. In the wake of social distancing norms and safety concerns, consumers have turned to online shopping,.
Making eCommerce a sustainable source of income for sellers. Furthermore, with a population of approximately 4.8 billion people,.
Asia is home to some of the world’s largest and fastest-growing eCommerce markets.
The pandemic has accelerated
Already impressive growth of eCommerce in this region, paving the way for more companies, even individual sellers to venture into the eCommerce landscape for their business sustainability.
Trends of Asia’s eCommerce color correction Landscape Post-COVID
Rise of social commerce
Social media platforms have become the go-to destination for online shopping in Asia,.
With many eCommerce companies using them to reach new customers and drive sales.
To quote an example, the market share of a multinational butter.
Brand in the Philippines was waning due to factors such as local competition, a lack of major campaigns and promotions, and a limited marketing budget. To make matters worse, the sharing of food.
recipe videos was already a well-worn trope among Filipino food brands. To turn things ConvertKit pode converter os clics en clientes? around, ADA relaunched and reintroduced the brand to a younger generation using a branded hashtag challenge on TikTok. The campaign was highly successful, gaining a total of 21 million views in user-generated videos.
Growth of cross-border eCommerce
The pandemic has led to increased demand for imported products, and eCommerce has made it easier for consumers to access products from other countries. With eCommerce platforms offering faster and more affordable shipping options, cross-border eCommerce is expected to continue growing in the future. McKinsey & Company forecasted the total value of merchandise.
Traded between different borders will rise by 67%, reaching USD 500 billion by 2025. Therefore, it is imperative asia email list that businesses ramp up their online offerings in response to the latest consumer behaviour to stay relevant.
