Before starting Anyday, founder Stephanie Chen used her microwave like everyone else—for reheating leftovers. Then, she stumbled upon the possibilities of cooking in the microwave.
“The chefs that I had a lot of respect The Playbook for actually had very positive things to say about cooking from scratch in the microwave,” Stephanie says. “And it hit me then that there was something here that the larger part of society didn’t realize, which is that the microwave can cook really good food really quickly and really easily.”
Why, then, weren’t more people doing it?
After a bit of research, Stephanie found that people just didn’t trust microwaves. They thought the appliances were unsafe and killed nutrients. They didn’t know how to use a microwave in a way that would make their food taste good.
Stephanie was confident, though, that if she could tell the story effectively, her Anyday cookware designed for the microwave would finland mobile database sell. “Where opportunity comes from, I think, is if you have a strong opinion and are sort of sitting on a truth that nobody else knows,” Stephanie says.
Learn from Stephanie’s journey to help build your own business around a maligned product or idea.
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5 tips for busting myths with a product
Mom with baby on her hip spooning rice from an Anyday bowl
Anyday makes bowls designed for the microwave and silicone trays for the freezer. Anyday
In some ways, Stephanie had a blueprint for her company’s path, because it had already been done with pressure cookers. “We knew what we had to do was get credible, respected people on board,” Stephanie says.
These are some of her tips for building credibility and educating customers on their misconceptions in order to launch a brand.
1. Find people who find out what the deadlines and reasons for return on investment are already see your value proposition
From the beginning, Anyday had a clear celebrity spokesperson in mind—someone who already believed in microwave cooking and was one of the most famous chefs in North America. David Chang.
Stephanie knew David was a good fit because he had done some myth busting already around MSG. “He likes to take the things that society has thrown away unnecessarily and bring them back to the forefront to show how america email valuable they are. And there’s almost no better contender for that concept than microwave cooking,” she explains.