David has been an active Anyday partner and a frequent content creator for the brand. He often films himself with one hand while cooking with the other, and Stephanie says those types of videos have resonated with their target audience.
“Allow the person you’re working with to create the content that they want to create, as opposed to trying to fit them into something that you have designated,” Stephanie says. She encourages giving influencers and celebrities more creative license because it allows them to make content that feels more authentic, which performs better in the end.
“Onboard” your customers
Anyday keeps the content coming after buyers have made a purchase. “The last thing I want is for that product to sit in their closet or sit in their cabinet, unused because they weren’t sure how to use it,” Stephanie says. “I want our consumers to within the first 24 hours cook something from scratch using Anyday.”
Customer information france mobile database and education can be created and shared throughout the customer journey. Consider how-to TikTok videos for marketing, packaging inserts in orders, post-purchase Instagram Live Q&As, downloadable content like recipes, and in-person events and demos in your top markets that help convert the most skeptical.
A beef stew in an Anyday bowl on a table
The team invested in extensive recipe development, so Anyday’s website could become a go-to resource for microwave cooking. Anyday
4. Present your content in different formats
To convince customers what is an attribution model and how to choose one for your business? to buy and use Anyday containers for cooking, the company invested in custom functionality on its Shopify website to show how to use the product. For example, Anyday lets visitors select their microwave wattage and serving size, so that the recipe will show the most accurate cook time.
In addition to recipes, Anyday also has videos and GIFs on its website that show the cooking process. “We know, especially on the video and GIF front, it’s important to be able to show consumers how this product works in america email practice, because without that it can feel a little bit intangible,” Stephanie says.
5. Take your story to the media
The media loves stories about misconceptions, so in some ways, Anyday was a natural fit for PR coverage. Stephanie says that media outlets help provide credibility in the same way a celebrity spokesperson might.