But on the other hand, the keywords that generate specific sales search results are mostly us by the part of your audience that is ready to buy. Such results include many product pages, supplier comparisons, price lists, etc. If you are creating such content, focus on the keywords that were us by buyers who have already made a purchase.
From start to finish, here are five steps on how to use SEO to improve your lead generation strategies.
Make a list of relevant keywords
If you have never done this before, you can use free services like Google Keyword Planner, Google Trends or Keyword Tool.io. You can also start with a list of your main products and services, as well as terms relevant to your industry.
Check them. For this step, you’ll ne a spreadsheet service gambling data indonesia to keep everything organiz. Google each keyword and write down how the search results behave in terms of nes. That is, whether it’s an informational or purchasing ne. Some results will be a little skew, of course, but others will be fairly balanc.
Distribute the results according to your funnel. Keywords that generate information ne are mostly at the top of the funnel. Those that generate buying interest are more likely to be at the bottom of the funnel.
Optimize existing content
Review the content that is already on your site. If something country list was creat specifically for a certain stage of the sales funnel, make sure it is appropriate. And if a piece of content was creat for a specific keyword, make sure it satisfies and addresses the nes of the users.
Create content to fill the gaps
There will be gaps and oversights everywhere. This is exactly who subsequently has to transform How to Use SEO for the point that nes to be work on. If you have content that does not meet the nes of the keyword, do not delete it, but simply supplement it with the necessary and adapt information that will fully inform the visitor and meet his nes for the desir request.