Social media management is fast becoming a staple of business marketing for organizations of all sizes. In a recent survey, 52% of social media managers said social media positively influences revenue and sales.
Therefore, fostering an ongoing conversation
with your audience is important. Maintaining consistent branding and a regular posting schedule can be a challenge for the busy entrepreneur — especially if you run your business at the end of your day job.
However, you don’t have to spend these switzerland phone number data precious hours creating content and responding to social media replies to grow your audience. Instead, you can spend a little time planning and scheduling social media posts to free up time for the future. This checklist will help you develop a plan to grow your audience without dedicating your free time to social media management.
It may be a good idea to experiment with a regular
posting schedule on one or two channels rather than jumping into managing five or six right away. You may want to grow your follower how to use google search console in an seo strategy? count, increase interactions, or simply learn more about your already active users. As your capacity to plan and schedule future posts increases and you gain more insight into your typical follower, you could begin to grow additional channels in the same way.
2. Determine Content Format You Want to Promote
Social media marketing is a form of reminder marketing with a splash of word-of-mouth marketing. Keep this in mind as you choose the content anhui mobile phone number list type(s) you want to share. In the beginning, it’s a good idea to stick to one or two formats. Also, consider the channel — Instagram features images, while a platform like Twitter is more text focused. You can always expand to include other formats in the future. Don’t forget about sharing and re-sharing third-party content that relates to your own brand.
Think about the next six months or so and how upcoming major holidays and seasonal activities could be tied to your brand. Your products or services may already perform well during a particular season. Capitalize on this by developing content around the season. Celebrating national days of pizza/chocolate/hats are a fun way to add a little whimsy to your content.
Use content you already have to engage your audience. For example, your existing how-to content is worth sharing at any time. Teaching your audience something new about your products/services is better than only sharing sales content.
5. Use Social Media Graphic Templates
Create reusable images/templates for each of the channels you wish to target. Be sure to include your logo. Swapping out promotional text or background images can be done quickly with templates. Your final images will maintain your branding and be consistent in size. Don’t worry, you can create social media templates without Photoshop.
6. Write Social Post Copy (or Hire a Writer)
Write out every post including the hashtags you plan to use. Creating content well before the time you plan to share gives you the opportunity to pay attention to every detail. Social media is a rather informal communication medium, but proper spelling and grammar are still critical.
7. Create a Post Schedule
Create a schedule for your evergreen and seasonal content first. This can be information with general guidelines of when you wish to schedule content or contain more detailed information (date, time, channel). Spreadsheets and editorial calendars are good for keeping this information in one place. You’ll end up with a document that allows you to easily view upcoming content.