Making Checkout As Simple As Possible
There’s nothing like having to lose a sale at the checkout point. When you can’t provide a smooth mobile check out experience, you experience an increase in the abandonment cart rates. Encourage guest/social media checkouts, integrate thailand phone number data different payment gateways and leverage the benefits of digital wallets to optimize the mobile experience.
#3 70/30 Rule
According to Search Engine Land, mobile shoppers are quite specific about their queries. This means it’s important to display only relevant and personalized information. Too many blocks of text, weird spacing, and irrelevant content can result in a poor reading experience.
Follow the 70/30 rule to prioritize the important elements and keep them above the fold. Make it easy for your shoppers to take action learn to explore their uncertainty in your favor to convert them into a customer through prominent CTA’s. The important elements that go above the fold could be your brand logo, product images, CTAs, and product ratings/reviews. The goal is to decrease the number of steps to checkout and create a frictionless buying process.
Take a look at how Groupon and Apple have nailed the 70/30 rule.
Optimizing Product Pages & Listings
Shoppers spend maximum time on product pages and while they’re quite used to the desktop version, the challenge is to smoothen their mobile experience. Your product page is the source of maximum revenue. Here’s where optimizing the anhui mobile phone number list product pages and listings to suit their mobile display comes into the picture.
You could either go for a single-column or a two-column listing which are appropriate for mobile view.
Make sure you display only the most relevant
product information, product recommendations, icons, and other mobile UX conventions.
Provide a clear product page navigation that does not allow shoppers to rely on the back button to get to their last viewed product list from the product detail page.
Avoid loading zoomed images in a new window
“When optimizing conversion to mobile, it is essential to pay attention to the best-selling product segments in this channel. A focus on the right selection from the assortment matched to the mobile context may also significantly increase sales for mobile. Even the best technical solutions and an outstanding UX may not be enough if the products are not adapted to mobile.” – Jan Binczyk, UX Manager, G2A.com