If you don’t have the ability to produce local events, then this may be a fun alternative. You can invite other speakers, talk about topics that interest your audience and do all the things you’d normally do at a physical event. If you want to sell tickets, you can host the broadcast via a private Facebook Group, where you could require payment to join. Or, keep the broadcast public, increase your potential reach, and have people join your opt-in list, sell your products, or offer free content like you would do at an in-person event.
5. Get advertisers to sponsor your video.
If you have a large following, you might be able to sell sponsorship opportunities to another business. Similar to how a network might sell turkey phone number data commercial spots to roll within their programs, you could feature an advertiser as a branded content partner within your broadcast.
You’ll have to get creative on how this works, as Facebook has not (yet) offered the ability to insert pre-roll into your videos (you can use a third-party tool like Wirecast.) You could offer to insert the sponsor’s logo onto the screen (again through the use of third-party broadcasting software), or it could be printed on a large backdrop to be displayed behind the video subject. Or, you could simply mention and thank the sponsor in elements to create an advertising image the middle of the broadcast, similar to how a podcast would mention their sponsors. Drop their link in the video description and comments area.
The tricky part though is that Facebook has strict guidelines
on how to display branded content on your Page. To start, you’ll need to ensure you have the branded content tool available on your page. Get more information on Facebook’s guidelines here.
When it comes to money and Facebook, you’ll always have to do some kind of research to ensure you’re within the network’s guidelines on what’s acceptable. Facebook’s rules are always changing and if you are not in compliance, you risk anhui mobile phone number list losing your Facebook account.
Facebook has become more lenient on how brands and publishers can leverage their platform to make money, but it’s always better to be safe than sorry. No one likes to be banned from their own Facebook page! Whenever you’re unsure, we recommend you consult Facebook’s Help Center.
Don’t forget too that the overall quality of your video makes
a huge difference on how your viewers engage with your content. If the audio sounds bad or the focus is off, you could potentially turn away viewers within the first few seconds of the stream. If video is an important part of your marketing strategy, consider working with an outside agency to help you produce amazing videos and streams.