Emotional design, a new way of communicating sensations and experiences

A new way of To understand what emotional design is, we’ll start with an example: a glass of wine tastes better in an elegant glass; if we have to choose between two shower gels, we’ll choose the one that takes us back to our childhood. What these two cases have in common is that they both arouse positive emotions in the present and evoke memories that make us feel good.

Design has a clear implication on the economy and people’s lives.

Emotional Design and UX. How emotions define our experience.

From the situations mentioned above we qatar whatsapp number data the conclusion that there is something more behind a product or even its design.

Design is directly related to user experience (UX) and it is the emotions that it awakens in us that define whether the experience has been good or not.

A picture is worth a thousand words, but a feeling is everything. Is it possible to design an emotion? Is it true that we are moved by hunches? What if we design these positive impulses? The new idea of ​​“emotional design” has made us take a step further in 3.0 communication . This new “image with emotional content” allows us to speak directly to people and do so in a personalized way, connecting with the most intimate aspects of our memory.

The usability of a product is what makes it “good” or “bad.”

Let’s start from the beginning: graphic design is a communication channel between two parties. Companies have a message they want to convey to their customers and the vehicle is a design that must clearly and directly reflect the content. In all its forms, good design is what allows us to create a strategy. It is the foundation of a product and what makes people interested in it. When designers begin the creative process, we take into platform is a relatively new feature aesthetic and functional aspects as well as technical ones. There are various types of design. We have editorial design, corporate design, exhibition design, art design, advertising design, digital design, photographic design, illustrations… but today we are talking about a new concept of 21st century design: emotional design that includes experiences.

What is Emotional Design?

Emotional Design is a part of Design that is oriented towards “generating adequate sensory responses to the stimuli of a product”, whether they are positive, such as fun or tranquility, or negative, such as tension or fear. Both stimuli (good and bad) can generate positive emotions, since they can determine whether we feel satisfied or have a feeling of security or achievement.

In the book Emotional Design. Why Love (or Hate) Everyday Things , Donald A. Norman talks about the concept of anhui mobile phone number list design and states that “ the main objective of emotional design is to make our lives more pleasant. ” We are moving from functional designs to designs that are enjoyable and that lead us to feel pleasure and fun. We can even go further and talk about brands or products that make us travel or (re)live experiences just by participating in the company’s philosophy.

Emotional reactions projected by products

Donald A. Norman mentions three emotional reactions that products project on people through their design , and these are:

Visceral Design:  It influences us at a pre-conscious level, before we think. It focuses on external appearance, which is why it is the first image we see. This design provokes an immediate reaction in us, being the determining factor responsible for what we usually call “first impressions.”

Visceral design creates an irrational need or desire in people. It is “what enters through the eyes” so at this level aspects such as temperature, order, texture, shape or size of the product will influence.

Behavioral Design:  This is the most functional aspect of a product or service. This design aims to optimize the effectiveness and quality of the user experience.