Debranding. The new visual trend for brands

The new visual What is debranding? New times and new consumption patterns have changed the way we understand brands and, therefore, the way we relate to them. Branding is a well-known process that has been around for years and consists of creating and building a brand, but now new rules and user behaviors come into play that allow us to develop it with greater potential. Today we are talking about debranding .

 

Debranding. The new trend in brands.

There is a new brand strategy in response to new forms of consumption known as “debranding” . Debranding consists of going one step further in the visual development of brands to simplify the design as much as possible  so that we can  forget about the logo and use and privilege other  graphic elements that define and identify the company . 

One of the greatest advantages of debranding is that it has a greater impact on the consumer, as it makes the brand more personal and adaptable , avoiding rigidity and improving long-term projection . For this visual strategy to work, we must be dealing with brands with a long history and consolidated branding, since if not, we run the risk of losing brand identity, confusing the consumer and transmitting an unstable image.

 

Debranding Strategies.

Debranding strategies are focused  on the product and, therefore, on the consumer. The fact that they no longer revolve around the brand makes the company’s communication less corporate and less rigid. The result? Brands connect with people in a reciprocal and longer-term way.

Debranding seeks to simplify the brand to have a greater impact on the consumer in a timeless way.

In terms of design and visual identity, new advertising trends seek to promote products from a new, more emotional perspective that involves the consumer more. This is why visual debranding solutions do not need to use the logo in its entirety and in fact this is something that is avoided to avoid corporate constriction. In this regard, a widely used resource  is to use logos by eliminating the word mark (what we know as the name) or using only the symbols. This strategy must be used intelligently and is only valid for companies that already have established strong ties with consumers.

Other debranding resources that many companies opt for include some personalized element that refers to the client and integrate it into the visual image of the brand itself, seeking the maximum fusion and identification of the person with the brand.

 

Debranding examples.

The digitalization of companies, new inbound marketing trends and the demands of the online world have brought about the simplification of russia whatsapp number data and their adaptation to new applications. Some brands that have already opted for debranding are Cola-Cola, Nike and Starbucks, to name a few. Let’s look at these examples:

 

Coca-Cola debranding.

A popular campaign carried out by the multinational Coca-Cola was to remove the word mark from its packaging and replace it with names of people.  Consumers went to stores looking for a bottle or can with a specific name asked to select your campaign type you must choose thus sales increased significantly. The impact created was so great that this debranding strategy is still talked about today.

Nike debranding.

The Nike isotype (what we commonly call a symbol) is so universally. Know that the brand was able to afford the luxury of stripping the name from its logo and in any of its applications. Obtaining even greater anhui mobile phone number list and emotional impact than when it did include it. The case of Nike is the clear example of a brand that has achieved such a strong connection with. The audience that practically people look for its most simplified version to take hold of the brand’s values. For the more curious, note that the Nike symbol is known as. Swoosh” and that it is a representation of the wing of the goddess Nike. The winged goddess of Victory that gives its name to the brand.