What is Conversational Marketing? Why do we place the user at the centre of all our Inbound Marketing strategies? There is no longer any doubt that the consumer is the real protagonist and their satisfaction is the ultimate goal. Knowing in depth the tastes and interests of our audience will be essential when it comes to offering them what they really want and closing sales . Our customers are becoming more demanding every day, and even more so now with the increase in supply and easy access to information that allows us to compare products and services. Actively listening to our audience will benefit us when it comes to being empathetic with them.
Table of Contents
- 1 Conversational Marketing. Definition.
- 2 Place the Customer at the center of the strategy.
- 3 Conversational Marketing Strategies.
- 4 How do prospects prefer to communicate with us?
- 5 Design of direct conversion paths.
- 6 Conclusions.
Conversational Marketing. Definition.
A Conversational Marketing strategy is based on the connection with users and the accessibility we offer them as a brand.
Hubspot, the company that created the spain whatsapp number data Marketing methodology, tells us that conversational marketing is about satisfying the consumer in an immediate, personal, receptive, useful and human way. The secret: treating people as we would like to be treated in any establishment, even if it is online.
Every day, consumers expect more from us on a commercial, human and social level, and we have a lot of value to offer. Thanks to Conversational Marketing, we manage to meet the expectations of our prospects and clients.
Placing the Customer at the centre of the strategy.
Placing the customer at the centre of all our marketing strategies will enable us to provide an exceptional experience every time they interact in any way with our company. A satisfied customer will take the initiative to tell their contacts and modern seo strategies require studying user needs on social networks about the high level of satisfaction they have had when consuming our products or services.
Being able, as a brand, to create this experience throughout all phases of the customer lifecycle ( attract, engage and delight ) allows us to deliver extraordinary overall service across our content , conversations and interactions .
Conversational Marketing Strategies.
In Marketing, all conversations are interactions and we carry them out through different “messaging channels” . Several studies have shown that 56% of users prefer to send a message to customer service before calling by phone, so this type of personalized messages have become the best option for interactions with our customers.
If we want to grow our business through Conversational Marketing, we must convey the right message, to the right person and at the right time, taking into account that each interaction we have with the user is transactional . This interaction must be progressive, non-invasive, well thought out and planned so that it is repeatable, predictable and impactful .
Relevant content generates up to almost 70% more leads compared to brands that don’t have a blog or generate their own content. We need to take advantage of this high conversion rate to generate conversation . When choosing which messaging channel to choose, we will take into account where our prospects are located, how they prefer to communicate with us, and which channels are best for our team. All actions must be aligned. For example, if our team does not have the necessary time to serve the customer during a wide time slot, it would not make sense to activate a live chat.
How do prospects prefer to communicate with us?
The way our prospects prefer to anhui mobile phone number list with us will depend on the phase of the buyer’s journey they are in at any given time.
The best conversational tools would be:
- At the recognition stage: Since the user is looking for educational content , a chatbot might be the best option . During this research stage, prospects are more willing to converse and learn in order to clearly understand and name their problem.
- At the consideration stage: as the user is looking for concrete solutions to their problems, we could choose to have Messenger or WhatsApp always active. The prospect has already defined their problem and is more predisposed to understand all the available methods or possible approaches that help solve their situation.
- At the decision stage: As the user is looking to get in touch with a specialized or commercial team , the best option would be a live chat . The prospect already has a defined strategy and method to follow. By having a list of the best suppliers. Products or services that fit their strategy, their interactions aim to reduce the list and, ultimately, make a definitive purchase decision.