Creativity, imagination, and humor are key when creating them, and you will succeed if you share your videos regularly and tune in to the same wavelength as your followers.
According to the latest statistics, TikTok has successful campaigns successful campaigns 689 million monthly active users ( DataReportal , 2021). However, this statistic does not include users from China. The Chinese version of Douyin has 600 million active users. To put that into perspective, it took Instagram six years to reach the same number of users, and Facebook more than four years, while TikTok took less than three years.
The app developers have targeted the under-18s audience from the start and have adapted the app to the habits and preferences of young people. The app is still most popular among the younger generation, with 62% of its users in the US aged 10 to 29 ( Statista , 2020). They spend an average of 89 minutes on it per day ( Music Business Worldwide , 2021).
According to Tiktokuj , 1.4 million people in the Czech Republic actively use the TikTok social network every month, 52% of whom are between the ages of 18 and 24. The number of adult users is constantly growing.
As the number of creators and content grows, so do the opportunities for brands
If you’re still hesitant to invest time in creating video content to promote your brand, now is the time. It turns out that the platform is not just about kids’ dance videos, but also a powerful tool for brand building. You can reach your audience in a new way, either with your own content or by collaborating with TikTok influencers that your potential audience may already be following.
TikTok also has the highest engagement rate of followers of any social network ( Influencer Marketing , 2021 ). At the same time, you can also add links on TikTok, thus bringing meaningful traffic to your website. Creating video content can support the growth of the number of followers and the belize phone number library acquired audience can easily discover your other social networks. Followers can also be your potential clients, because you can include TikTok in your marketing strategy and thus expand awareness of your brand.
Get inspired by successful campaigns
The advantage at the moment is that your competition may not yet be on TikTok. So why not take advantage of this?
Each of us has a different reason for using social media. The global report shows that the most important thing for people is to be informed and stay up to date. The learn to explore their uncertainty in your favor to convert them into a customer second most common reason why people use social media is to find entertainment and interesting content. The third is to fill their free time. However, people’s motivations and choice of platforms vary depending on where they are located.
When planning a campaign, it’s important to country list think about who we want to engage, why they might use social media, which platforms will match their motivations, and how we can use these platforms to achieve the desired results.
1. Hashtag challenges are a way to interactively connect a brand and community through creative content.
The challenge inspires the community to get involved and create their own version.