About 15% of the global population experiences some kind of disability. Bearing that in mind, many companies already invest in developing more inclusive user experiences. Among many other possibilities, learning how to design for color blindness is something relatively simple that can be an important step toward more accessible marketing.
More than publicizing diversity in their campaigns, businesses need to apply it in their actions. What can you do to communicate with a greater variety of people?
Inclusive design goes beyond creating specific products for disabled people. It implies creating something everyone can experience — no matter how different they are from each other.
Keep on reading and deepen your knowledge about:
- Inclusive design.
- Color blindness.
- Designing for color blindness.
Inclusive design
It has been a while since we understood the importance of human-centered marketing, which means the user is — or at least should be — at the center of any marketing decision. It comprehends design decisions as well. However, focusing on our persona can go way beyond thinking mobile-first or designing for millennials, as one may assume — How to and yes, it is still very easy to leave lots of people behind.
That is why inclusive design was born. This segment praises designers to consider impaired people while developing any user experience, whether online or not. These impairments vary in degree, and may even be temporary but must not be forgotten.
At first, this might be challenging for anyone who works with development, since it applies restrictions but it is also possible to look at it from a brighter point of view since it encourages more creativity.
Look, for example, this Subway map from NY How to for color blindness. It is beautiful and inclusive at the same time:
When we think about including disabled people, accessibility is probably the first thing that comes to mind. Although designing sidewalks, store entrances, and bathrooms to welcome a wheelchair is important, it is not even close to being enough.
Language, interface, controls, and data visualization presentation are a few other things that should be on your mind when designing for everyone — really everyone.
Color blindness
There are around 3 million color-blinded people around the world, a figure relatively close to the entire population of the United States. On the contrary to common sense, color-blinded people can see color. However, they face a hard time indonesia phone number data to identify some specific color, especially green and red, and sometimes orange and gray — all of which tend to be seen in a brown spectrum.
If you are willing to develop a more inclusive design, it might be worthwhile to understand more about this condition, so keep on reading and get the answers to some of the more frequently asked questions on the topic.
What is it?
Also known as color vision deficiency (CVD), color blindness is a defect in the retina: the tissue in the back of the eye, responsible for processing most users look for a solution to this problem on facebook images and identifying color variations. In color blinded people, the retina does not respond properly to the received light. It leads to difficulties that can vary from differentiating colors (in moderate cases) to impairing people to distinguish colors at all (in more severe cases).
What are its causes?
Most color blindness cases are genetic and inherited by the mother’s side of the family, although men are more prone to it when compared belgium numbers to women. This means most color blinded people are already born with this condition and can get to diagnosis early on during childhood.
Trauma to the eye and the progression of other long-term diseases — such as Parkinson’s, diabetes, multiple sclerosis, or any other eye disease — can also develop into color-blindness cases.