Campaigns that are a reasonable length inspire trust generate interest and reach as many potential contributors as possible, but not long enough to lose relevance. A campaign that ends a few days later creates a sense of urgency for potential contributors, prompting them to take action without wasting time.
Counterpart Levels
Choosing and pricing reward tiers is an important strategic step in your crowdfunding. Offer a range of rewards that incentivize users to support your project or middle east mobile number list product. If purchasing the product itself is the primary benefit, include a few low-cost options for people who simply want to help, and offer exclusive premium perks for backers with higher means. Here are some suggested rewards for different crowdfunding tiers:
Acknowledgements . For starters, you can offer to publicly acknowledge your backers’ support. For a donation of just $5, Dominion City , a Canadian brewery that funded its store through Kickstarter, featured the names of all its backers in a full-page ad in a local magazine.
Giveaways . Funders love to be early adopters of a new product. Offer giveaways that help them show their pride in contributing to your success, such as stickers, t-shirts, or bags with your logo. These inexpensive rewards are a good option if your product costs a lot.
Pre-orders . One of the most popular perks is early or discounted access to a product. And it’s also the best way for you to validate demand. If most of your google ads menderatzeko hasiberrientzako gida marketing content focuses on product features, conversions will likely be higher for your pre-order offers.
Creative Collaborations
These perks offer funders a role in your project or business. For example, if you’re creating a comic strip, you might offer to draw a contributor in one of the panels or even base a character on an investor, in exchange for a specific level of financial support.
Unique or exclusive experiences . Contributors may want special access to your brand, such as a one-on-one interview or an invitation to an exclusive event. These experiences represent work time for you, so reserve them for the most meaningful contributions.
Set the price of each reward by considering the aol email list impact on your business. If you’re offering a discount on your product, for example, make sure you’re considering the total cost to you, including shipping. If you’re offering one-on-one time, you’ll want to limit the number of slots available so as not to disrupt your work.
