Branding strategy is interpreted as an effort to introduce business values to consumers. This is expressed in several aspects, such as names, logos, brands, taglines, slogans, and the use of special colors. In essence, branding strategy seeks to convey the uniqueness of a business to its target market.
Also Read: Pay Attention to This Before Starting Your Store Branding!
In achieving this goal, each business actor certainly has his own formula. So, how can you know whether a branding strategy has been formulated well or not? Here is the explanation.
Examples of Good Branding Strategies
What brand is your Honda? This question is an example of a successful branding strategy. We often hear Indonesian people consider Honda as a how to build phone number list term for a motorbike, when in fact it is a brand. So, what is the benchmark for a good branding strategy?
1. Memorable logo
Mentioning one of the world’s sports brands, Nike, must be familiar to your ears. Nike is one of the market leaders, whose reputation is commonly known by the world community. One of the things that is typical of this brand is its logo that looks like a check mark.
Amazingly, this logo is so easy to remember and attached to the brand. You can recognize Nike products just by looking at the logo, without having to read the full brand name. Even this Nike logo is often distorted by counterfeit and imitation products. However, from the distorted version, you can already tell what brand is being imitated.
Learn from Nike, create a branding strategy by creating a unique, simple but easily recognizable logo.
2. Insert value into the product
The second lesson comes from the example of branding strategy owned by Hermes. This brand has a good strategy, by inserting exclusive value in each of its products. Until now, Hermes is not only seen as a pile of bags, but reflects many things.
Starting from the economic status of its users, its prestige, its above-average price range, and its international quality of materials. This კომპანიის ნომერი: როგორ მივიღოთ ტელეფონი თქვენი ბიზნესისთვის example of Hermes’ branding strategy reflects a good branding pattern, so that it is able to bring out the uniqueness of the product in the market.
It is proven that, whatever form it takes, as long as it has the Hermes brand, people will spontaneously think about the exclusivity and how high class the product is.
3. Be innovative
In addition to Honda, in Indonesia there are also other products that have a strong branding strategy, namely Softex. Until now, many people still use the Softex brand as a substitute for the word sanitary napkin.
For example, you want to buy Softex Charm brand, or want Softex Laurier brand. Even though both are competitor brands. However, because Softex au cell numbers has good branding, its brand continues to ring and is used as a general name for various products.
The branding lesson that can be learned from Softex is, being the first product initiator will give you a massive advantage to strengthen your branding strategy. Of course, this strategy requires maximum creativity and innovation.
4. Take advantage of PR campaigns
Have you ever bought a Pepsodent product because you intended to donate lunch boxes for those in need? Or have you ever chosen the Ades mineral water brand in order to donate to plastic waste recycling?
Well, the two above are examples of PR campaigns , which are campaign activities that aim to insert special values into their products. Here, the campaign is not only aimed at attracting consumers, but also wants to build meaningful attachments.
So that a brand is not only remembered as an empty product, but has goals and motivations that are in line with consumers.
These are some examples of
good branding strategies , which you can try and modify according to your business needs.
Also Read: Steps and Ways to Build Branding from Scratch
Want to start branding your business? Leave it to the professionals at Dreambox who are always ready to help you create an attractive strategy. Contact us here .
