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Maximize profitability happens when people optimize their sales funnels.
You’ll obviously be giving away a lot of free content at the top of the funnel. This can seem overwhelming and fruitless. It is if this content isn’t moving people into the funnel.
Use analytics tools like Google Analytics and A/B testing to determine which methods are most effective for taking people out of prospect stage and into contact/lead stages.
Only a fraction of these will move into the funnel.
As they move down through the funnel, you can narrow your focus to provide a more personalized touch. It would be nearly impossible to personalize earlier because you had a wide variety of prospects.
But as they move down through the funnel, they prove themselves worthy of your extra time and investment. You’ll begin nurturing these leads and moving them through the funnel to the bottom/tip.
Continually evaluate your methods and work to improve. As you learn that certain methods work well, duplicate them to maximize your results.
After gaining new insight from this post, you may realize that your existing funnel is very leaky. Let’s look at some common sales funnels leak causes and how to fix them fast.
You can’t feed the top of the funnel if no one’s seeing you. Low traffic means you’ve got a visibility problem. We need to fix this traffic problem first to get more people into your sales funnel.
Begin applying best SEO practices. Make sure your website is fast, user-friendly and mobile friendly. You could be losing people because your page takes too long to load.
Get active on social. Don’t try to be in too many places. Instead, figure out where the prospects are and focus there in 2-3 places.
Partner with a micro-influencer. These are people with 1000+ followers. Introduce yourself. Show them what you have to offer their followers and then work with them to get the word out.
Maybe you don’t even have a blog or a social media account. You’ll need these to begin feeding the top of sales funnels.
Begin investing in high-quality content. This should include a variety of:
These are assets that will continue to pay you back over time. They’re worth the time and investment.
Once people are in the funnel, they will leave fast if you’re not giving them a reason to stay.
Be consistent with your posting, publishing and emailing schedule. Use analytics early to determine how well you’re doing. Improve your follow-up.
Create backend content to promote before you begin filling your funnel. Otherwise, you might find yourself spending so much time at the top that you can’t get results within the funnel.
You may be thinking: we just sell one thing or we’re a service provider. What small offers do we have?
Every company has something smaller of value that they can offer. It may be an app you design for your customers or a great eBook. Being a one-trick-pony will make it difficult to move people through.
Evaluate what your assets are. Begin brainstorming on what lower cost offerings you can create to help people through the funnel. Then win big at the end.
If your sales funnel isn’t moving, it’s time to begin looking for that clog and bringing in the Drano. The first step is to understand sales funnels. Then you can begin optimizing it to maximize results.
There are some common challenges to be on the lookout for. But each of them has a simple and effective solution.
If you need help getting your sales funnels flowing, contact us today.
Without a seamless customer experience, it’s impossible to attract and convert.
Life is full of distractions. Your online prospects may become leads, but then the smallest hiccup occurs. And you’re back to square one.
Getting your audiences attention, again, is what optimizing your sales funnel is all about. When you understand sales funnels, you can guide customers through the process from awareness on.
You can nurture customer relationships to the point that people want to buy — not because you’re trying hard sell them. But because you’ve demonstrated that you have something they want.
And you’re the right company to provide it.
