9. Stay flexible and iterate
Your lead generation strategy needs to be as dynamic as your target demographic. Trends change, behaviors change, opinions evolve, and so should your lead generation marketing.
Use A/B testing to see which CTAs perform best, which landing pages convert better, and which copy draws your target audience in. Experiment with changes to layout, design, UX, content, and advertising channels until you find what works.
Lead Generation Trends and Benchmarks
So you can get web traffic and generate leads. But how do you perform compared to other companies in your industry? Read on to learn how other sweden phone number data marketers are approaching lead generation in 2023, plus important statistics to consider.
Lead generation is a top marketing priority
Starify’s 2022 State of Marketing report found that marketers said their top marketing priority for the next 12 months is generating more leads. Converting those leads into customers is another top priority.
Most B2B Leads Come from Referrals
B2B marketers say 65% of their leads come from referrals, 38% from email, and 33% from search engine optimization (SEO).
If you’re interested in joining this trend, it’s worth considering revamping your referral strategy and helping existing customers bring you new leads.
Content Marketing Helps Drive Sales Leads
Marketers also reported that follow the development of indexing with url inspection content marketing helped them successfully generate demand and leads in the past 12 months.
To learn about this trend, read this helpful blog post about creating content for different stages of the buyer’s journey.
Achieve Better Growth Through Lead Generation
Now that you know more about how to generate leads for your business, we recommend trying Starify’s free lead generation tool. Use it to add simple conversion assets to your website and see which content prompts visitors to convert.
The basics we covered in this blog anhui mobile phone number list post are just the beginning. Keep creating great offers, calls to action, landing pages, and forms, and promote them in a multi-channel environment.
Stay in close contact with your sales team to ensure you are delivering high-quality leads on a regular basis. Last but not least, never stop testing. The more you test every step of your inbound lead generation process, the more you’ll improve lead quality and increase revenue.