Shohola focuses on GDPR compliance. We explain the ne to adopt an impeccable policy for cookie management and user consent. This step. Although restrictive, remains an essential phase during navigation on a website. In addition to meeting the requirements of strict regulations. It constitutes an element of reassurance that improves the user experience upon entering a website.
Hot cookies, be careful not to burn yourself!
We no longer joke about personal data!
Regulators like the CNIL now require consent before placing cookies on your users?
You are therefore obligto install a solution to collect consent if you use cookies (for example: Google Analytics, Zendesk, Facebook.
Reminder: User consent when browsing a site is an essential step that should not be overlook.
These computer files stor in his browser that allow information to be collect about his browsing. These cookies memorize for example the purchasing behavior. The display preferences, but they will also be us to track the user in order to re-target him with personaliz advertisements corresponding to his habits, these centers of interest.
The CNIL is increasingly scrutinizing our practices regarding cookie management. Sanctions are falling, more and more companies are being fin heavily for non-compliance with the GDPR.
In France, Article 226-21 of the Penal Code provides for a penalty in the event of misuse of the purpose when processing personal data. This can be up to 5 years of imprisonment and a fine of 300,000 euros.
Administrative sanctions can rise to 4% of the total turnover. They can be impos by the CNIL, which has great freom, subject only to not exceng this ceiling of 4%.
Two main criteria must be respectin terms of data protection. (source CNIL)
The user must be able to:
- Be Inform: The site must inform the user in a simple about us and precise manner of the purpose of the cookies (personaliz advertising or not, geolocaliz advertising, personalization of content, or use of pixels on social networks)
- Being able to refuse and accept cookies as easily as possible
The user must therefore understand that this navigation step is an opportunity to exercise a free and informchoice, to maintain maximum control over the use of their personal data.
Shokola’s responsibility
As publisher and host of our clients’ websites. We are also jointly responsible for the management of this user data.
We must in fact adopt an irreproachable policy meeting the requirements of the CNIL to limit, as much as possible, possible disputes.
The user must, in the we are building an e-shop on wordpress simplest way, understand what these advertising tracking cookies are us for. He must not undergo a complex setting, when the cookie banner appears, at the risk of neglecting this key step, and therefore possibly making the wrong choices on the use of his data.
Shokola takes the lead!
The sites publish by Shokola are usa cfo deploy with “ GDPR compliant” CMPs (consent managers) , but it is essential to turn to a more complete, more ergonomic, and above all simpler and more fun to use solution.
This is why, with a view to maintaining compliance with data management and optimizing the user experience, the Shokola agency is moving towards a more efficient , more reliable , more fluid solution , in total adequacy with the political and legal environment of the web and digital marketing : AXEPTIO.
We will better inform your users about the effect of cookies.
Remember the CNIL requirements: “ Refusing tracers must be as simple as accepting them. ”
The advantages of this new tool
- Legal advantag
on’t worry about the legal part anymore. Here are the different categories of consent collections offer数据:
- Collecting marketing consent (marketing actions such as newsletters, text messages, competitions)
- Collection of contractual consents (General conditions of sale or use, confidentiality agreement, etc.)
- Maintain your graphic identity .
Everything is configurable, the solution adapts perfectly to your site (Texts, images, fonts, buttons, colors, etc.).
- Optimize customer relations and user experience:
Reassure the customer. With a fun, neat design, de-dramatize and popularize the concept of cookies.
- Your brand image:
By offering this formula, you enrich your brand image. You optimize the level of trust of your visitors by giving them more control .
- A + for your conversions:
The banner welcomes your visitors to transform an obligation into an opportunity to create a link , and therefore facilitate conversions .
In brief with AXEPTIO
You win with a legally valid process for collecting consent (100% GDPR compliant), integrating regulatory best practices and optimizing your UX and marketing approach .
