A buyer persona is, according to HubSpot ‘s definition , a semi-fictional representation of our ideal (or potential) client built from demographic information, behavior, needs, and motivations. What questions should we ask ourselves to create our buyer personas?
Table of Contents
- 1 Interviews to create buyer personas.
- 2 20 questions to create your buyer personas.
- 3 Conclusions.
Interviews to create buyer personas.
How many people should we interview to correctly define our ideal client? It is important to start with a minimum sample of interviews and/or forms so that they are representative. We will have to collect generic and specific information by asking both our clients and the Marketing, Sales and Customer Service teams of our business. The saudi arabia whatsapp number data people participate when creating the buyer persona profile, the better.
At first, we can take a sample of 3 to 4 people for each buyer persona we are going to define. As the volume of our database increases, we can increase the number of interviews and even redefine the profile, since our buyer personas are not static but can vary over time and we will have to keep updating them.
The most valuable question is WHY , as it allows us to understand the reason or motivation behind a person doing what they do. A good way to start is to ask yourself the following question: what is your biggest challenge? From there, we should be able to go deeper and deeper.
The goal of all research and interpretation of the results of interviews and surveys is to identify behavioral patterns and similarities between the responses obtained . With this information we can create a buyer persona.
20 questions to create your buyer personas.
The questions we will ask ourselves to define have website visitors with the new audience group ideal client will depend on the type of business, product or service we are referring to and must include different aspects such as:
- Questions about the job .
- Questions about your company .
- Questions about your goals.
- Questions about your challenges .
- Questions about where you search for and consume information.
- Questions about your personal profile .
- Questions about how to purchase .
As a guide, the 20 questions we should consider when creating our buyer personas, according to HubSpot, are:
Questions about the job.
1. What is your job position?
2. How do you measure the results of the work you do?
3. Describe a typical day at the office.
4. What talent and knowledge do you need to do your job?
5. What tools do you use?
6. Who is your boss? Who reports to you?
Questions about your company.
7. What industry do you work in?
8. What is the size of your company?
Questions about your goals.
9. What are your responsibilities?
10. How do you define success in your work?
Questions about their challenges.
11. What are your main challenges?
Conclusions
We remember that with all this research, what we are trying to do is identify patterns of behavior and similarities anhui mobile phone number list all the responses obtained .
Buyer personas are not static profiles , but must be updated as we identify any deviation or change in the objectives, challenges, motivations and online behaviors of our clients.
Through the interactions we have with prospects and customers throughout their life cycle, we must continue to collect information. This will be very useful to confirm patterns or discover new ones that arise. In this way, we can update profiles and adapt our marketing strategies taking into account the new consumption habits of our customers.