Pisteur de Crus is an online store that sells wines from iconic wine regions. Created by Arnaud Blanche, this website offers assortments of bottles in the form of boxes and approaches the vine and its products with a unique approach.
The initial idea behind the creation of this site is to help wine lovers to choose from the multitude of domains, and also people who want to please an amateur by relying on the advice of an oenologist who remains accessible in his speech and his offer.
Faced with the immense range of choices available, the site focuses on a range of atypical wines by following very precise specifications:
- Offer high-quality bottles that are pleasant to taste upon receipt and have aging potential.
- Favor wines with good freshness and, as far as possible, from organic or biodynamic viticulture.
- Select references whose unit price is primarily between €12 and €30 including tax per unit (with a core range between €18 and €25).
Arnaud Blanche, a specialist who shares his favorites
Passionate about wine, having created the wine consulting and course company Vitis Concilium over 10 years ago , Arnaud Blanche has been helping wine enthusiasts discover the terroirs for many years.
With Pisteur de crus , he decided to share the fruits of his travels: his discoveries of atypical vineyards with references from Burgundy, the Rhône, Bordeaux and other regions where vine cultivation is present.
The box format is also an aspect dear to Arnaud Blanche who appreciates the idea of offering harmonious assortments so that the selected bottles complement each other and consumers, whether initiated or beginners, can appreciate the aromas.
The box format is also very suitable for offering a gift to friends or colleagues with the assurance of not making a mistake, or even surprising amateurs and connoisseurs.
Every 6 to 8 months, Arnaud Blanche basic image editing services takes stock of the offers and adjusts them in order to offer a maximum of choice, aromas and new products on his site while detailing each product, highlighting the grape varieties, history and tones, also highlighting any labels and notes from recognized organizations.
The Christmas period naturally gave rise to the creation of more holiday-friendly boxes, but throughout the year, the site offers original and quality selections on the page dedicated to . Among these, a special mention for the that we find particularly well thought out. According to its designer, a Corsican rosé box should be released very soon to celebrate the return of fine weather.
The digital wine route
Shokola worked on the Pisteur de crus website on the technical aspects of creating the website by setting up a Prestashop eCommerce CMS to manage orders, stocks and product sheets for the different batches.
We defined for the client a graphic comparison of wordPress e-shop plugins interface that embodies the identity and values of Pisteurs de crus . Since advice is essential in the field of oenology, our developers set up a chatbox to help Internet users as well as a section for notes and reviews. We also worked on a blog space allowing Arnaud Blanche to inform, reassure and advise Internet users looking for the rare pearl and above all share in detail the story of his discovery of the estates offered in his assortments.
is therefore a space where can speak and provide usa cfo his expertise in addition to the product sheets that we have designed to be clear and complete but without overwhelming visitors with a flood of information that could discourage them in their discovery. The blog articles are therefore useful additions for those who have enjoyed the wines and wish to know more. They also allow enthusiasts to better know and understand the selection process. And who knows, make them want to visit the regions themselves in turn.
Advice and support
The role of also extends to support work on the referencing of the site on the main search engines. We worked together with Arnaud Blanche for maximum efficiency. Indeed, he very naturally has a real knowledge of the questions and expectations of consumers and potential buyers. Based on this set of data, we were able to build pages that really and directly address future visitors.
Not only did the site experience rapid SEO within the first few weeks, but SEO is constantly improving due to joint monitoring carried out every month.
