To make your landing page as clear and simple as possible for visitors, we recommend testing the use of detail guides. The more guides on your page and the further they lead, the more their aesthetics resemble a flying brick. That is, no aesthetics at all. Understand that you only have a few seconds to grab the visitor’s attention, so why not make things as obvious to them as possible? Without sophisticat rirects and phrases that no one will understand the first time.
In the example below
AT&T has done a great job of leaving white space around the form while other directional arrows point harmoniously to the form, making it as clear as possible from the first second what is chinese overseas africa data happening and what nes to be done. Notice that there is not one directional arrow on the page, but four! A bright green U as an arrow forms the direction of elements to the form on the left side, in addition to a curling blue arrow. At the bottom, we see a green cloud “Order by phone” that gradually turns into the same arrow pointing up. And on the right side, several blue arrows point from the explanatory offer to the main landing form. In this example, we see how a page that is rich in elements and explanations gets the point across without confusing the visitor.
Here’s a simpler example from Kingsley Judd, where the white arrow at the top points to a shape in the right corner. Notice how simple and effective it is.
Guides in line of sight
Less subtle than the arrows, but probably just as country list effective, are line-of-sight guides. Have you ever seen a group of people staring at something? If so, you clearly weren’t standing next to them and looking at the “wonder.” But you were clearly interest in what they were staring at and what exactly caught their attention? Right? This happens because we tend to catch the gaze of others out of simple curiosity.
If you are making a landing page
Experimenting, try to use people’s direct glances to the exact place on the page that you ne to increase conversions. This psychological moment works in most cases. Here is a who subsequently has to transform good example from GoToMeeting, where the faces and glances of one girl are direct to the offer with CTA.
We hope that our landing page creation tips have inspir you Detailed guiding and that you have already start making changes to increase your conversions. But remember that any success requires testing. You will never know in advance what combination of tricks will work on your audience and what kind of offer text will suit your visitors.