discover how to combine the two tools in a digital strategy

Google offers various tools that help those who have a website. However, there are two that deserve special mention thanks to the information they provide and that can help us understand, and consequently, increase, organic traffic.

While Google Analytics gives you all the data about users from the moment they arrive at your site, Google Search Console will give you information about how these users arrive and what their search intention is.

Do you want to know how to get the most out of all this data in one place? Then join me in this post and discover how to link Google Analytics with Google Search Console and much more.

Shall we begin?

Step by step to combine Google Analytics and Google Search Console

To make things easier for us, Google made it possible south africa telegram data to link both tools and obtain all the information they offer in one place, within Google Analytics itself.

To do so, just follow these instructions and in just a few steps you will have both tools working together in your favor.

1. Set up accounts

First, you’ll need to sign in or, if you don’t have one already, create a Google Analytics account.

Once you have accessed it, you must go to the “Acquisition” option and within it look for the “Search Console” tab.

Click on one of the alternatives that are inside and as you have not yet made the link between the two tools, the following page will appear:

 

Step 2

Within this page, you will need to click on “Set how to use seo for lead generation up Search Console data sharing.” Scrolling to the bottom, you will see the following page:

 

Step 3

Here you need to click on “Adjust b2c reviews Search Console” so that it appears:

 

Step 4

On this page click on “Add” and you will see a list of the domains you own:

 

If the domain you want to link to Analytics is not listed, you must first add it to Search Console by clicking “Add a site to Search Console.”

After adding your property, go back to Analytics and refresh the page. When you refresh the page, your domain will appear. Select it and press “Save.”

Step 5

Now Google Analytics and Google Search Console are linked. To check this, you will need to open Google Analytics again and click on Search Console again and then on any of the tabs.

Now you will no longer see the first screen that I showed you in the first step, but rather a report like this:

 

Congratulations! That means you’ve done a great job and now you have Google Analytics and Google Search Console associated. Don’t worry if it doesn’t show you any information, this will happen in a day or two, depending on your website traffic.

What data and information do I get when I link Google Analytics and Google Search Console?

With Analytics you can get important insights into your website traffic.

In addition to the volume of traffic , even in real time, you can know its origin and the conversion rate , since it is possible to record what your objectives are .

There is a lot of data that you can obtain and that will be very useful to you in determining your strategies or making changes when necessary.

Google Search Console will give you information about your website’s position in the search engine , and it also offers you resources that facilitate its indexing , among other functions.

Another important aspect of Search Console is that it sends you alerts if any problem is detected on your website or on any of your pages and informs you of any important changes, considered by the search engine , to improve your organic visibility.

By linking both tools you will have all this data in one place, making your website analysis much easier and more effective. You will have all the data related to acquisition and user behavior in one place.

How to combine Google Analytics and Google Search to optimize SEO positioning?

We constantly hear about the importance of SEO for good positioning in search engines. As we well know, there are various techniques to improve it , however, we often forget about analyzing the strategy.

Google Analytics and Google Search Console give us excellent data to do this analysis, showing us how our website can be improved.

Identifying which pages on your website are ranking best can be a great starting point to improve your SEO with a few strategies.

Using these pages in internal links within those pages that are not as well positioned can be very helpful in increasing their Page Authority and thus contributing to a better position in search engine results.

Another thing you can look at is their conversion and bounce rates . If their conversion rate is low and their bounce rate is high, you know that what you need to improve is the content , according to the goal you want to achieve.

By following the results of these pages you will be able to better understand what your audience expects from your content.

A reverse analysis can also be useful. If you have pages with a good conversion rate and low bounce rate but that are not well positioned, you know that you have to invest in improving their positioning with other techniques, including increasing the click rate with a more attractive meta description, for example, or a more eye-catching title.

Can there be data errors when combining Google Analytics and Google Search Console?

Some people “complain” that the two tools do not offer consistent information and that the numbers vary from one to the other.

This happens, but it does not mean that one or the other is taking wrong measures, I will explain the reason.

Google Analytics measures the number of organic sessions along with the number of direct sessions. To help you understand this better, I’ll give you an example.

If a user comes to your website through Google but then goes directly to your site, Analytics will count both sessions, but Search Console will only count the first session.

Another difference is in the keywords . While Google Analytics shows organic keyword searches alongside Google Ads searches , Search Console shows only non-purchased ones.

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