Do you know about “webmastering”?
Why does the webmaster play an important role in your digital strategy and ensure effective web visibility?
Many companies (SMEs or institutions) neglect this aspect due to lack of time, training, or do not use the right service provider, so the maintenance, upkeep and referencing of their website are not optimized. We remind you of the components of the profession and all the skills it encompasses. Back to Webmastering with the Shokola agency, with over 25 years of experience in this field.
Reminder of the Webmaster’s areas of intervention:
The webmaster carries out all the tasks inherent to the proper functioning of a website . He takes care of all the technical and editorial aspects.
He must master a whole set of tools ensuring his client a reliable , up-to-date , efficient and well-referenced solution .
It thus ensures that end users have the possibility of accessing a secure interface, which provides a solution, whatever their level of needs, or their position in a sales funnel for example (search for information, making contact, purchasing, confirmation, delivery)
The webmaster is the guarantor of the overall proper functioning of your website. His role and responsibility are the subject of constant, regular work, which takes place over time.
Their technical skills are combined with skills or solid foundations in web marketing in order to master all the connections between customer requests, good welcome to photo retouch editior website practices and technical reality on the ground (example: implementation on the site via different technologies, programming languages and web development)
It therefore plays a major role in the proper functioning of a site.
The starting point of webmastering:
Analyzing the performance of a site is the essence of webmastering. It would be a shame not to achieve the main objectives which are often:
- Attract new visitors.
- Convert .
Analyzing key traffic indicators is essential to determine areas for technical, UX and SEO improvements.
Overview and fields of action:
A webmaster works on various aspects of the website. He is therefore very versatile and masters a certain number of technologies and even programming languages. He can 10 growth marketing strategies to dominate market also integrate content (texts, images, sounds, videos), analyze traffic statistics, resolve a display or loading bug on a page, manage databases, or sometimes even create content, or even lead a community…
Webmastering is beneficial at every key point of a web project:
Website hosting and accessibility:
The webmaster can also give his opinion usa ceo on the choice of the domain name of the website and choose the most suitable and secure formula for its hosting.
He is able to ensure technical exchanges with the site host. If necessary, he moves a website from one server to another, performs updates, backups, etc.
A Ux/UI approach:
Earlier we mentioned the concept of conversion. Depending on the activity and the objectives of the company, there are many forms of conversions. The key indicator highlighted is the conversion rate.
Example: a simple visitor who fills out an information request form, downloads a document or clicks on a specific location, becomes a prospect. You have obviously understood that the visitor who places an order online becomes a customer…
Simply changing a call-to-action button (“CTA” in the jargon) can solve a conversion problem. This is just one example among many, but it sums up the importance of paying attention to the smallest detail of ergonomics and design, aiming to improve the user experience on the one hand, and promote a good conversion rate on the other.
Web marketing:
Monitoring website traffic, reporting these results and interpreting them is a crucial step in taking the right editorial directions.
This notion of content management and site animation will impact the various actions that are an integral part of the digital strategy
Examples: E-mailing campaign, community management, E-advertising, etc.
SEO optimization:
In order to be well referenced on search engines, the pages of a site must respect a good number of technical and semantic criteria, we then speak of SEO.
Example: Place carefully selected keywords in relation to your activity and the competition in different very specific parts such as title tags, image tags, write well the meta-descriptions.
A good SEO strategy includes creating relevant links between pages based on a theme or consistency in internal and external netlinking.
The weight of images or other files is determined by the loading time of the pages. Other aspects taken into account for good SEO: accessibility and responsive design (adapting the site to the different existing screen sizes).
Website maintenance:
The webmaster intervenes at the level of content management (updating, deleting, adding texts and images), he corrects defective links and images, modifies visual elements, etc., he ensures the compatibility of the site with existing web browsers.
This usually involves intervening beyond a simple modification in the back office, previously accessible to the client. Indeed, as part of a modification on the site, writing a few lines of code is often necessary.
Security :
Maintaining website security is essential.
Example: maintaining the firewall, preventing spam and controlling the data entering the database through web forms.
In short, the webmaster manages first-level technical incidents in the operation of the website.
Shokola manages your webmastering:
The Shokola agency is a team of 10 web and communication experts . You will find women and men who are passionate about communication and the digital world.
Project managers, marketing consultants, artistic directors, UX designers, web developers, web integrators, maintenance and outsourcing technicians, community managers are the different professions and skills that make up our great team!
Mastery of all facets of communication, web marketing, creation and maintenance of web solutions attests to our know-how in webmastering .
