Brands using local advertising can access statistics . On the number of people who visit the actual store thanks to these ads.
Facebook extrapolates the total
As we have already seen in the previous section, the option of retargeting users . Who have visited a real store is added to the other Facebook custom audience options. Which of course are still available:
Customer File
This option allows you to export a file containing your customers’ data to Facebook. Either in .txt or .csv format or simply by copying and pasting.
Here you can create a custom audience consisting exclusively of people. Who have visited your website, either in general or to a specific page. For example, you could use this audience for “abandoned cart recovery” type campaigns.
In-app activity
Do you have a mobile app? You can also use it in conjunction Europe Cell Phone Number List Facebook Ads, creating a custom audience of people who have performed a specific action within the app.
Facebook Engagement
Finally, the most recent addition before retargeting store visitors is a custom audience made up of people who have already interacted with your content on Facebook (“likes”, comments, etc.) and who are therefore more likely to do so again.
Google local ads, pioneers in the sector
Facebook Ads is not the first platform to connect digital ads and real visits; in fact, Google is way ahead in this regard.
AdWords also has options for showing ads
Shortly after, AdWords launched the “promoted pins” option, which allows users to be shown ads Buy Phone Number Laboratory businesses that are on or near their route. Today, the search engine continues to experiment with new local ad formats, so we’ll surely see more developments on this topic.
Will Snapchat be the next competitor?
With the launch of the retargeting option for users who visit the real BTC Database EU Ads store, rumors have skyrocketed about the next network to incorporate this type of segmentation, and there are already many who are betting on Snapchat.
