Featured snippets are short pieces of text that appear in Google’s search engine. They are highlighted by the algorithms, i.e. in position zero, in order to best respond to an Internet user’s query.
Featured snippets are located above the first position and significantly improve the traffic of the selected web pages.
For example, our site was ranked in phone number library the optimized snippet offered by Google for the keywords: “ editorial content agency ” and “ freelance writer price ”
Featured snippets = the best answer to the user’s query
When a user types a keyword or keyword into the search bar, Google tries to understand the search intent. Its search engine then places the web page providing the most relevant answer in position zero. This highlighted snippet is called “ optimized snippets ” or “ Google Featured Snippet ”.
The different types of optimized snippets offered by Google
There are 5 main types of featured snippets that are likely to appear in Google search results:
- The definition box : this is an optimized extract that appears on the Google search engine to give the definition or description of the query entered by the Internet user. This definition generally includes 40 to 60 words.
- The table : the optimized extract takes the form of a table which allows the user’s query to be answered
- The ordered list : this is a mividy vokatra misy marika mifandraika list of steps, elements, objects… presented in a particular order.
- The disordered list : Unlike the ordered list, this type of featured snippet is presented as a list of items that do not need to be in any specific order.
- Video : Also called “Featured Clips”, this type of optimized extract corresponds to videos extracted mainly from YouTube or Dailymotion.
The Featured Snippet includes the excerpt of the response given to the Internet user, the title tag and the URL of the web page.
Please note that they may be reported tw lists and deleted by Internet users if they violate Google’s rules (which you can consult in its press release ) or contain erroneous information.
The role of Featured Snippets in your SEO
Featured snippets appeared in April 2016. Since then, they have clearly revolutionized the world of SEO. Moreover, they represent 3 main assets for the natural referencing of your website:
- They are more visible than standard links in search results
- They give your page the opportunity to be present twice on the first page of Google
- They improve your traffic by more than 30%
But how do you appear in Featured Snippets on search results? Only Google decides whether your content deserves to appear in position zero. If the firm has never communicated on the tips for being displayed in optimized snippets, there are however some techniques to implement to hope to achieve this objective:
- Working on long tail keywords
- Write concise, relevant and qualitative content
- Write a text following the inverted pyramid rule
- Make online reading easier by using structural, typographic and stylistic tags (table, subtitles, intro, bullet points, quotes, etc.).
- Apply the rules of SEO writing
Google Featured Snippets and Google Rich Snippets: Terms Not to Be Confused!
The uninitiated tend to confuse Google Featured Snippets and Google Rich Snippets. However, there are major differences between these terms.
As we have specified, the “featured snippet” is an extract of content highlighted by Google in position zero,
Rich snippets are results enhanced with visual elements (stars, review ratings, author name, etc.). They differ from standard results that include a title, URL, and meta description.
