Thanks to the miracle of “swag bags,” award nominees don’t have to walk away with a tiny gold trophy to feel like a winner. At lavish shows like the Oscars and the Grammys, celebrities clamor for curat gift bags fill with thousands of dollars’ worth of product. Plastic surgery, premium pet food, an Audi for a year, a trip to a remote Swish island, and charitable giving opportunities are all freebies that have been toss into award show gift bags at some point. Bags given out to 2022’s Academy Awards nominees contain items worth a total of $137,000 each. (And one bag from last year was valu at over $200,000!)
It’s not just big-name luxury brands that make it into award show bags. There are plenty of products from smaller independent brands, like The Chai Box, a tea company that was featur in the bag given to this year’s Oscar nominees.
“We felt that this was a very unique opportunity to spread the love of chai across such an influential group of Oscar nominees,” says Monica Sunny, founder of The Chai Box.
Ahead, find out how businesses like Monica’s make it into these covet gift collections—and if getting your product into the hands of Hollywood’s A-listers is worth your time (and marketing budget).
How brands are chosen for celebrity gift bags
>The Chai Box’s own road to the Oscars began back in November of 2021, when the brand was approach by Distinctive Assets, an LA-bas marketing firm that also handl the swag bags at the 2022 Grammys.
Gift bags aren’t meant to be a celeb consolation prize—in fact, they’re assembl entirely independently from the ceremonies georgia mobile database themselves. Firms like Distinctive Assets undertake swag bag programs in order to garner attention and press—and the potential elusive. Celeb-as-influencer endorsement—for their clients. And to do so! they’ve got to assemble a collection of gifts that are really worth talking about.
Lash Fary, founder of Distinctive Assets! says putting the bags together is a “year-round planning process.”
“We seek out fun, fabulous! indulgent! and even functional products and services,” Lash says.
“We aren’t concern with the price tag
This year’s Oscar bag, titl “Everyone Wins”!nclud items such as pre-paid trips! skin care, gourmet food, candles, board make sure you are targeting the right audience games! and a personal coaching session.
Gifts with a philanthropic angle are also big hits. One year! Halo Pets offer recipients a 10,000-meal donation to an animal america email shelter of their choice. Lash says these gifts were reem by Julia Roberts! Julianne Moore, Meryl Streep, and other A-listers.