By Editorial Staff with No comments Search Engine MarketingDigital Marketing
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Search Engine Marketing ( SEM ) is a marketing action that companies use in search engines like Google Chrome to position their brand in front of consumers. So a good SEM strategy depends on many factors, which we will learn about below in this article.
What is SEM? The SEM strategy is based on positioning the company or brand in search engines through paid digital advertising, making the search results of Google (SERPs) or other search engines visible when Internet users enter searches with keywords related to the advertisement.
From this point of view
A search engine advertising is not very invasive for users, since it appears in a very native way. The key is that the ads always appear related to the searches of Internet users in search engines. But this also applies, to a second degree, to ads in the Google Ads Display network, with advertising banners appearing on the websites we visit with products and services related to previous searches.
This type of search engine marketing actions is therefore complementary to buy telemarketing lead SEO strategies , which serve to position the web pages of a website in the first search results, without paying money for views or clicks. More information on SEO positioning in this article, which we recommend reading later: how to do keyword research for content writing.
What is a SEM strategy
Before giving the keys or tips, we must define what a SEM keeping track of your symptoms strategy is : it is a very effective strategy for companies when they want to achieve certain objectives linked to the Customer Journey of their Buyer Persona . To do this, SEM positioning on Google is key at two specific moments of a company’s inbound marketing strategy : in the awareness stage and in the closing stage.
In order to generate those essential leads that companies seek through agb directory their Inbound Marketing campaigns, advertising on search engines becomes essential, especially SEM positioning on Google, Amazon, AliExpress or Mercado Libre .
