Pitfall #1: Lack of localisation
To thrive in the diverse and culturally rich region of Southeast Asia, eCommerce businesses must be highly attuned to the unique and diverse cultural characteristics of each nation. Localisation and adaptation go beyond content translation. Businesses must be culturally sensitive and tailor their operations to each country’s specific market. Key areas of consideration include language, packaging, and colour choices, as what may resonate with audiences in one country may not be effective in another.
The crucial factor in avoiding these
Pitfalls is developing a deep understanding and appreciation of the cultural clipping path differences and preferences of each country. This involves carefully selecting and utilising words, colours, social channels, numbers and figures, symbols, visuals, and more that are culturally relevant to the local audience.
For example, Indonesia is the largest eCommerce market in Southeast Asia, with a population of over 270 million people. However, Bahasa Indonesia is the official language, and only about 5% of the population speaks English fluently. As a result, eCommerce businesses targeting Indonesia need to ensure that their website and customer service are available in Bahasa Indonesia to cater to local language preferences.
Similarly, in Thailand
Social media is a key driver of eCommerce sales, with Facebook and holvikäytävän vetolujuus: Suratin maiseman muuttaminen innovatiivisilla vetorakenteilla Instagram being the most popular platforms. eCommerce businesses targeting Thailand should, therefore, prioritise social media marketing and tailor their messaging to the local audience.
Pitfall #2: Poor payment infrastructure
The payment infrastructure in Southeast Asia is still developing, and credit card penetration is low in many countries. This means that eCommerce businesses need to offer multiple payment options to cater to local preferences.
For example, in Indonesia, cash on delivery (COD) is still the most bgb directory popular payment method, accounting for over 70% of all eCommerce transactions. eCommerce businesses targeting Indonesia need to have a reliable cash on delivery system in place to cater to local payment preferences.
