Marketing: Planning long Why is there so much talk about Content Marketing these days ? Is it as important as they say for web positioning, brand authority and customer loyalty ? Today we talk about the importance of creating value. A well-defined content strategy makes obtaining leads or potential customers 6 times less expensive compared to brands that do not use it, making it one of the most profitable long-term options for attracting prospects .
Table of Contents
- 1 Content Marketing.
- 2 Plan the long-term content strategy.
- 2.1 Blogging as the axis of any Digital Marketing strategy.
- 2.2 Definition of the company’s objectives.
- 2.3 Company content audit.
- 2.4 Identifying the buyer persona’s buyer journey.
- 2.5 The Content Map.
- 3 Conclusions.
Content Marketing.
Every day there are more companies interested in reaching their audiences quickly, efficiently and personally . It is no longer enough to “share” them; it is necessary to create our own, original, unique and quality content . In a market south africa whatsapp number data with information, what we seek is to make a positive impact.
Content marketing makes brand, product, communication and emotions form a single unit.
HubSpot , the company that created the Inbound Marketing methodology, defines Content Marketing as “the strategic business and marketing process based on creating and distributing relevant, valuable and consistent content to attract and retain a well-defined audience and generate the actions expected by the customer.” It is the art of communicating with our prospects and customers without giving them the feeling that we want to sell.
The most popular channels and formats on which to base our Content Marketing are the following:
- Social Networks: Facebook, Twitter, Instagram, YouTube, TikTok…
- Company blog.
- Premium content: eBooks, webinars, podcasts…
- Audiovisual content: videos, live broadcasts…
For a content strategy to be efficient in the long term and produce the desired benefits, it must be planned correctly.
Plan your long-term content strategy.
What does content strategy mean ? Is it really Marketing: Planning long for a brand and its SEO ? What role does it play in an Inbound Strategy?
Content allows us to enter the lives of how to use seo for lead generation in a non-intrusive way without perceiving a need to sell. Consumers do not want to feel forced to make a purchase, but rather what they seek and want is information . Generating valuable content has become a mandatory aspect for all companies that seek to attract prospects , create a segmented quality database and provide excellent customer service .
A planned content strategy will help us expand our contacts.
What are contacts? We can define them as those:
- People with whom we are starting a relationship.
- People who read our content on a blog.
- People who speak to our sales team.
- People who have purchased our product.
- People who partner with us.
- People who work for us.
Blogging as the core of any Digital Marketing strategy.
Companies that blog regularly receive 55% more website traffic than those that don’t, and 65% of B2B companies that blog generate more leads than those that don’t blog.
Nowadays, customers have the seo and lead generation resources to research and learn everything about a brand before purchasing the product or service, hence the importance and need to focus our efforts on generating content. In addition, 86% of the most effective organizations have a professional to lead the Content strategy because they take into account:
- The buyer’s journey , that is, the different phases that a consumer goes through from the moment they realize they have a problem or need until they acquire a specific product or service to solve it.
<< The purchasing process: what it is and how it works >>
- Marketing and sales funnel , a model that helps us understand how we attract users to our website and gradually make them progress until they detect sales opportunities and close a customer.
<< New Inbound model: from the sales funnel to the inbound cycle >>
Blogging actions will be the fundamental pillar on Marketing: Planning long other Mail Marketing and Automation actions are based.
Definition of company objectives.
As we have seen on several occasions, the anhui mobile phone number list we set must be SMART , that is, specific, measurable, achievable, relevant and timely .