Google is testing a new tool to combat spam in local search results and calls it “advanc” verification. What’s more, the process itself is being handl by a third party, or rather, a third-party security company.
Has already start testing an advanc business
verification process and start this process in San Diego (USA) among mechanics and plumbers. These two industries were not chosen by chance, in the US they are on the list of the most spamm chinese overseas asia data search results in Google Maps among local results. In fact, the entire process will be handl by a third-party company, which was outsourc, the company name is Pinketron. Pinketron is engag in security management, or rather, verifies employees and companies before someone interest will do business with you.
Google has already ask
plumbers and mechanics in San Diego to undergo advanc verification. The end of the entire process is schul for November 10, then they will be inform within 2 weeks whether they have country list pass verification or not. The conditions are quite harsh, if a company or individual does not pass verification or does not respond to Google’s request, the search giant will remove their listings from search results. What could this mean? That Google is trying to improve its search results, especially in the form of Google Maps, but will this not ruin many businesses in the long run? If we take into account such a strict policy of filtering out unverifi companies.
According to Blumenthal, this will be a simplifi version
of the certification process for specializ services that require some specialization in the field of public utilities. That is, it will not be just a process of confirming identity, but a larger and Mike not every brand becomes a brand Blumenthal more complex process that may require the provision of multiple certificates or a tax license. And all this will be carri out by Pinkteron, in fact, Google itself will not have any influence on the decision, but will only receive the finish result.
The verification process will also be appli to AdWords for plumbers and mechanics. But it is not yet known how this will affect the advertising business and what it will face when fac with such a problem. But Google hopes to nationalize the advertising process more and clean up the advertising results themselves.
Overall, we can say that we are witnessing the birth of a new era of business representation on the Internet. Most likely, in the near future, it will no longer be possible to simply mark up data about your company and wait for clients to come. Now everything is getting serious.