Social Media Specialist vs Social Media Strategist: What’s the Difference?

The increasing number of companies using social media as a business strategy has made job positions in this field increasingly complex. Social media itself is a platform with facilities that allow its users, in this case the public, to carry out social activities. These social activities can be like communication as social interaction by sending or giving information, sharing photos and videos and so on according to the facilities available.

Currently, social media is the right place for companies and other small businesses as a place to promote or introduce their products to customers and potential customers. Therefore, social media has a very important role in the growth and development of a company.

It is not surprising that there are many types of social media jobs, such as social media specialists and social media strategists. The following will explain in full about the two professions.

Social media specialists focus on creating

Interesting and creative digital content for various company social media platforms. Later, you will report to the social media manager and work with the digital marketing team to produce social media marketing strategies that will promote customer engagement and increase brand awareness.

Content creation must be creative so that the message or promotion you want to convey can attract buyers. Social Media Specialists must continue to innovate so that content remains interesting and not boring. Good relationships with customers must also be maintained in order to retain consumers and acquire new consumers.

Also read: Social Media Specialist: Definition, Functions, and Salary of a Social Media Specialist

What is a Social Media Strategist?
A social media strategist is a profession that is responsible for running online campaigns for businesses. They are the ones who manage all activities within social media accounts, guys. Starting from posting content, commenting to responding to follower questions. They can help generate new prospects, retain customers, including building loyalty.

Functions and Duties of a Social Media Specialist

The specific tasks of social media strategists are to create original content, attract audiences and advertise on social media. In addition, they are also responsible for developing long-term strategies that are in accordance with the company’s current goals and needs.

After knowing the definition of a social buy telemarketing data media specialist. Now, you can find out what they do during their daily work. It is definitely related to social media, here is the complete job description.

The salary of a social media specialist has a variety of salary variations. To become a social media specialist and still in the early stages of a career or a beginner, the salary is adjusted to the District Minimum Wage (UMK) in each area of ​​residence.

For beginners, the salary is in the salary range of around 3 million Rupiah

Then, those who already have a lot of experience and are proficient in this profession, the salary range starts from 7 million Rupiah or more which is adjusted to the qualifications requested by each company.

With the development of increasingly competitive digital technology, it is possible for a company to offer a higher salary for this profession that has more potential and experience. So, this position will definitely continue to be needed along with the rapid development of digital technology, especially for the millennial generation who are able to advance a company through the use of qualified social media.

With such dense responsibilities and tasks, usually the salary of social media strategists is one of the most promising. Basically, the wages of workers in various industries depend on company policy and also the UMR standards in their respective regions. For beginner social media strategists, they usually follow the regional minimum wage, which starts from 3 million rupiah.

Social Media Strategist Salary

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If your performance and performance as a social media strategist are fairly stable, then the salary that may need to be given for that position can reach IDR 10,000,000. If you work in a big city like Jakarta, then the salary of a social media strategist can be even greater. Of course, it depends on the skills possessed and the company that employs the social media strategist.

Main Differences Between Social Media Specialists and Social Media Strategists
Some of you may still be wondering what the difference is between a social media specialist and a social media strategist. They are both part of gucci gift shop feels like a luxury experience in the social media team, but there is something that can differentiate them, namely the details of the work.

A social media specialist is tasked with being an executor of a campaign with a background of followers per social media account. While a social media strategist has various derivative data so that the campaign objective is in accordance with the timeline from the beginning to the end of the campaign.

That’s where a social media strategist has a related data analysis after the campaign that can be a new approach to achieving goals.

Want to be a Social Media Specialist or Strategist

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2. Rakamin
The next bootcamp recommendation is Rakamin with 62 study sessions over 4 months. There is also an additional three-month Job Guarantee program with 25 sessions consisting of CV and portfolio building programs, interview practice and career guidance until you get a job. You will get 49 study sessions and 14 mentoring sessions over four months with expert tutors from top-tech companies such as Gojek, Tokopedia, Traveloka, and Shopee.

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Starting from Social Media, SEO/SEM, Content Marketing, Performance Marketing, to Digital Strategist.

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That’s complete information about social media specialists and social media strategists starting from explanations to bootcamp recommendations.The application process is also fast and easy online with a maximum of 2 working days and you don’t need to pay a deposit, cash.

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