The retail and consumer packaged goods (CPG) industry is highly competitive, with companies vying for customer attention and loyalty. One of the most valuable assets for any retail or CPG business is customer data. By effectively utilising customer data, these industries can gain valuable insights into their customers’ behaviour, preferences, […]
Photo Restoration and Manipulation
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In the modern business world, customer churn has become a major concern for companies across all industries. Customer churn is the process of losing customers over time due to various factors such as poor customer experience, inadequate product offerings, or stiff competition. Churn can be detrimental to the sustainability of […]
In today’s fiercely competitive business environment, keeping your eyes peeled on the latest customers’. Preferences and behaviour is key to customer retention and increased market share. Based on a survey done by Deloitte, companies that prioritise customer centricity are 60% more profitable than firms that do not put customers’ needs […]
The COVID-19 pandemic has had a great impact on the world’s economy, with various industries struggling to keep afloat with the new normal. Amidst the economic instability, eCommerce became a beacon of hope to many businesses, especially SMEs. In the wake of social distancing norms and safety concerns, consumers have […]
Content creation has become a critical aspect of digital marketing in the modern business landscape. From marketing to customer engagement, the creation and distribution of high-quality content can make or break a company’s success. However, creating a large volume of content across multiple channels and platforms can be time-consuming and […]
Big data analytics refers to the process of examining large, complex data sets to uncover insights and patterns that can assist with decision-making. In the current fast-paced business environment, big data analytics has become instrumental for companies to survive and remain competitive. Nevertheless, the use of big data analytics comes […]
Storytelling has been a fundamental part of human communication since the beginning of time. While facts and figures may be informative, through stories, we have shared our experiences, passed down knowledge, and entertained each other. In recent years, storytelling has become increasingly important in marketing to connect with audiences on […]
In recent years, the eCommerce industry in Southeast Asia has experienced a tremendous growth trajectory. With the emergence of new technologies and digital platforms, businesses have been able to reach customers. Across the region and beyond, fuelling the growth of online shopping. However, with this growth comes the need for […]
Shat is customer profiling? Customer profiling is a marketing strategy of using data to. Create a picture of an ideal customer that will use your product or service. Done correctly, a detailed customer profile can be used as a guide for your marketing and advertising campaigns to reach ideal customers. […]
South Korea – a country known for its unique and vibrant culture, from its delicious cuisine to its love for K-pop and K-dramas. One aspect of South Korean culture that often stands out to visitors is its service industry and its focus on delivering exceptional customer experiences (CX). Whether it’s […]
What is State-of-the-Art customer experience? State-of-the-art customer experience refers to the use of cutting-edge technologies and best practices to create a seamless, personalised, and convenient experience for customers. This can include a range of strategies, from using data analytics to personalise marketing messages to providing real-time support through AI-powered chatbots […]
Pitfall #1: Lack of localisation To thrive in the diverse and culturally rich region of Southeast Asia, eCommerce businesses must be highly attuned to the unique and diverse cultural characteristics of each nation. Localisation and adaptation go beyond content translation. Businesses must be culturally sensitive and tailor their operations to […]
