In the world of e-commerce and SEO, CMS can be a major limitation. Website development or a significant help in its management. What exactly does CMS actually the context of SEO mean and what impact can it have on various fields of online marketing? Take a closer look at the issue through the eyes of an SEO consultant.
What is a CMS? the context of SEO
CMS is an abbreviation for Content Management System. It is a system or tool for managing the content of websites and e-shops – for example, blogs, categories and products.
In a CMS, you usually edit text (article, category or product text), image galleries and product photos, or other multimedia (audio and video). A CMS is often referred to argentina phone number library as a content management system or simply “just admin”. In practice, there are a number of them, each specializing in a slightly different type of website, such as Joomla!, Drupal, WordPress or Shoptet.
Why is CMS important for SEO and online marketing?
From the above definition, it is clear that all web content revolves around CMS. Web content is absolutely crucial for various fields of online marketing. Such as SEO (the dominant online marketing channel dedicated to search engine optimization – more information about what SEO is . Search engine optimization of a the best time to send email campaigns a data-driven approach website consists of three pillars. The technical condition of the website, content, links (internal linking and so-called backlinks). We can manage the first two SEO pillars and the structure of internal linking relatively well thanks to a good content management system.
In the world of online marketing, CMS is not only crucial for SEO , but also for other channels. A good CMS will be appreciated, for example, by Facebook burkina faso leads advertising specialists, when they deal with product catalogs or dynamic remarketing in Business Manager. A good CMS can please colleagues from PPC, for example, through the easy creation of DSA campaigns. CMS also generate so-called XML feeds for product comparison sites, such as Heureka and Zboží in the Czech Republic. A web analyst will certainly thank you very much for a good choice.
In e-commerce, CMS is being used from all sides, but in this article we will primarily focus on the perspective of an SEO consultant.