The most complete Google Search Console is an SEO tool that marketers must know!
In the field of SEO search engine optimization marketing, in addition to relying on SEO-relat knowlge for decision-making and optimization judgment, it also nes the assistance of professional SEO tools .
Among SEO tools, in addition to third-party tools that can be us, don’t forget that Google provides the most direct and accurate tool for SEO – Google Search Console.
If you want to know more about SEO The most complete
It is recommend that you read this article
Chinese: What is SEO? SEO teaching guide: On Page SEO, Off Page SEO
English: What is Search Engine Optimization: Your Best Guide to SEO Basics
Before officially entering the detail Google Search Console tutorial, we must first understand what Google Search Console is.
(1) What is Google Search Console? The most complete
Google Search Console in Chinese is Google Webmaster, which is often referr to as GSC among marketers. In addition, Google Search Console in Chinese is also call Webmaster Tools.
Google Search Console was formerly known as Google Webmaster Tools. It was renam Google Search Console only after 2015; it underwent a major revision from 2018 to 2019.
Google Search Console The most complete
(2) The purpose and importance of Google Search Console reveal!
If you want to give a general description of the use of GSC, it can be divid into 5 major functions:
SEO effect analysis : Provide data including website ranking, exposure, and clicks to help find follow-up SEO optimization directions.
Monitor website status : Real-time knowlge of website error pages. The most complete and spam display by crawlers will help to correct and maintain good website performance as soon as possible
Update URL submission : Submit website Sitemap and single URL to allow the website to be includ and index as soon as possible
Collect backlinks : Check the number and source of backlinks to the website. On the one hand, you can know the list of highly relevant websites. On the other hand, you can conduct external negotiations and increase the chance of establishing external links.
Mobile device experience : Mobile phones and other mobile devices are now the main Internet mia for the public. GSC can examine indicators such as mobile device usability and user experience of user settings such as RWD .
It can be seen that Google Search Console SEO is inseparable
Why is Google Search Console so important?
In the process of running a website, if you don’t know the data such as ranking, exposure, clicks, etc., you will be like a headless fly, randomly carrying out SEO optimization without direction.
However, with the official data assistance of Google Search Console, on the one hand it is the most accurate reference data provid by the official, on the other hand it is also possible to better understand the operation of Google search engine; in addition, GSC is one of the few who can interact and communicate with Google of pipelines .
Therefore it is very important to learn how to use Google Search Console!
The proliferation of special phone data has fundamentally alter the landscape of communication. By incorporating multimia special database elements, fostering internet-bas interactions, and leveraging location services, this data type has enrich user experiences and expand the possibilities for personal and professional engagement. As technology continues to advance, the significance of special phone data is likely to grow.
Who must learn Google Search Console?
In addition to SEO marketers who ne to learn how to use GSC, engineers and website project managers who are expos to website architecture optimization and web page technology should learn to use Google Search Console, a useful tool.
The following will enter the Google Search Console teaching content. If you have not install GSC yet, it is recommend that what is aso and how is it done? you jump to the third paragraph to install it. If you want to know how to use GSC and introduce its functions, just continue to the next paragraph!
Google Search Console verification and installation tutorial 2 steps
As a newbie to GSC, if you haven’t install Google Search Console yet, please follow the following 2 steps to easily install GSC.
Step 1: Select domain/URL prefix
First, you ne to log in to your Google account and open Google Search Console .
If the Google Account previously own another website property:
STEP1 : Click on the toolbar on the left
STEP2 : Select “Add Resource” under the toolbar
STEP3 : Select domain/URL prefix characters
Google Search Console verification and installation tutorial
Domain vs URL prefix
domain URL prefix
definition Entire domain level resources, including subdomain names and communication protocols Refers to a aero leads single URL, a URL containing only prefix characters
SEO data Materials across the website will be integrat Data from different URLs will be present separately
Installation verification method Only supports DNS (Domain Name Resolution Service) verification
Welly SEO recommendation : If you have sufficient website authority, it is recommend that you directly select “domain”. On the one hand, it will facilitate future data integration, and on the other hand, it can also prevent data loss; but in actual operation, domain verification usually requires engineers Since GSC has been revis previously, some functions of the old version will not be support if domain verification is us.
Step 2: Resource Verification The most complete
Choose the “Domain” verification method
Google Search Console selects “Domain” verification method
Domains can only be verifi through DNS (Domain Name Resolution Service).
STEP1 : Select DNS domain server manufacturer
STEP2 : Click “Start Verification”
Then continue following the steps on the screen and you’re done!
Choose the “URL prefix” verification method
Google Search Console selects “URL prefix” verification method
URL prefixes can be verifi in 5 ways:
HTML file : Download the provid file from Google Search Console, upload it to the root directory of your website, and then verify it.
HTML tag : Copy the HTML tag syntax provid by Google Search Console, paste it between the <head> and </head> on the home page of the web page, and then verify it.
Google Analytics : First install the GA tracking code in the <head> area of the website homepage, and make sure that the Google account you use has GA iting permissions. When the above conditions are confirm, you can directly verify it.
Google Tag Management Tool : The most complete
First make sure that the Google account you are using has publishing permissions for Google Tag Manager (GTM), then paste the code provid by GTM into the corresponding location of the home page code, and verify it after the installation is complete.
Domain name provider : Log in to the domain DNS provider’s website, paste the syntax provid by Google Search Console into the DNS settings, and then verify it.
Welly SEO Recommendations :
If you do not have the assistance of an engineer, it is recommend that you directly use Google Analytics verification. It is the simplest and fastest method, but you ne to pay attention to whether the Google account you log in has GA permissions.
If there is an engineering and technical team, you can directly ask the engineer to paste the HTML file into the root directory, and then go to GSC to confirm the installation.
If you have doubts or questions about the above 5 verification methods of URL prefix characters, it is recommend that you read the verification information officially provid by Google: Verify website ownership
Detail tutorial version of Google Search Console The most complete
Introduction to 8 major functions
Before officially entering the Google Search Console tutorial, we must first review how the Google search engine operates:
Retrieval/crawling (Crawl) : Google crawler will first visit and say hello to the new website. In addition to indicating that it knows the existence of this website, after completing the retrieval, it will also arrange the website to wait for the next step of indexing.
Indexing : Google will have a detail and in-depth understanding of the website content, including structure, images, text, etc., and incorporate useful information into the database.
Recommendation : Google will recommend websites that meet the user’s search intent bas on the user’s region, language, device, and browsing history.
Google Search Console features effect
Relat to structur data, confirm whether compound search results are support.
