Thinking about buying web traffic? Here’s how to do it right

When it comes to search engines, buying web traffic for a site may seem like a quick and efficient solution, guaranteeing visibility and top positions in SERPs.

However, for those who believe that paying more saves SEO efforts and allows them to access the benefits of a successful Digital Marketing strategy , in this article we will tell you that there is some bad news: you will also have to dedicate time and make plans to reap good results from this investment.

Purchasing web traffic for a site  or the famous Pay-Per-Click — where advertisers pay for each initial click received on their pages — requires planning and effort.

This practice also requires an analysis of the business objectives, an  appropriate choice of keywords that will be associated with your ad and attention to all the elements that will form part of the  meta description  (the user’s first contact with your brand in the search results).

Furthermore,  the effectiveness of the ad is directly related to the quality and reliability of the site , since corporations such as Google and Bing value, above any investment, the user experience on the page. So, if you want to invest in paid traffic, you must first analyze some features of your website.

Without authority, a  trustworthy URL  , a current privacy policy that meets the requirements of regulatory agencies, loading speed, a friendly and responsive layout, among other requirements, your website will not have the same results you want when starting this strategy.

Are you interested in the topic? In this article you will learn:

What are the types of web traffic generated by Internet users?

Paid traffic refers to  visitors who china phone number list clicked  on ads  placed on websites or suggested in search results. Direct traffic, on the other hand, speaks more about a brand’s authority, as it is related to  direct access , from users who typed the URL into the appropriate field without searching for information in research sources.

There is also social traffic, generated from  primary access to social media channels , referral traffic,  obtained from  backlinks , present in posts and publications of other companies.

Backlinks have always been the number one site relevance metric that Google considers in its rankings — and they still say a lot about the authority of a web page and the quality of information available on public touchpoints.

What is the difference between organic traffic and paid traffic?

There are many different ways to drive what is a software toolset? traffic to your website. You can invest in a Real Visitors package, which will provide visibility to unique users at a price that, at first glance, may seem attractive, as it will be amortized in sales results.

This will not be a good long-term strategy , especially if your goal is to gain visitors, convert them into customers of your company and, ultimately, build loyalty. You can also invest in ads, but that will not bring real results if you have to choose between  buying web traffic for the site or applying good SEO practices .

PPC ads appear above organic search results or in the sidebar of  SERPs , meaning  users are more likely to click on them.

It is necessary to think about the main goal of creating such a campaign, the benefit – both for the advertiser, who can increase the relevance on the website and the volume of conversions on the page, and for the search engines, who receive for instant action, regardless of conversions on the page.

However, it is imperative  to consider user experience in all cases.

That’s because, for ads to be truly effective, they must have a direct relationship with the query entered by the user in the search field. In addition, they must provide the necessary information and be consistent with the potential customer  search process .

Without this, the time spent on the page or the abandonment of the page can indicate to the search engines that the user had a bad experience. This situation can also directly affect the page in its future rankings.

How to buy web traffic for your website the right way?

Now that you know the importance  cnb directory of creating paid ads along with good SEO practices, take a look at the most effective actions to ensure the effectiveness of this strategy.

Define your goals

The first step before buying web traffic for a site is  to establish the objective of the strategy . This can range from boosting your brand to increasing conversions, but it can also refer to creating a list of leads that will eventually have more contact with your company’s information and products.

This way, it is possible to direct leads to a product landing page that converts the initial intention into a consumption objective, through attractive and exclusive promotional links.

Map your business identity

Knowing the characteristics of your Buyer Persona and understanding the real intention of their search  is also important before buying web traffic for your page: all subsequent actions of your strategy will have a direct relationship with the identity, expectations and pains of your audience.

This way, you’ll ensure an offer that’s truly in line with user intent and, consequently, less costly for your total investment. Each conversion from a paid campaign will offset your ad spend.

Define the type of content offered

Now that you know your persona well,  align your offer with your business goals and audience desires . Define the type of content that will be offered. If the lead is in more advanced stages, for example, invest in ads on product pages, especially if your company has an e-commerce or is in a marketplace.

This way, you will direct the person directly to the destination page through your hotlink, so that they can make the purchase. However, be careful to offer relevant information about the product, reviews (the social proof that helps in the purchase decision) and the choice of keywords that point exactly to the product offered.

By doing this, you will drive transactional search traffic and further increase the click-through rate for informational searches.

Define your budget

Set a budget so you don’t regret the investment.  Set aside an amount to invest in SEO and website optimization, either in terms of quality or to increase speed by hiring a hosting that can adequately absorb the increase in traffic volume.

There’s no point in investing in ads if you can’t offer a browsing experience that’s compatible with the number of simultaneous visitors to your site.

Choose how to buy web traffic for the site

Choosing the most suitable channels for your persona  will help you avoid wasting money. Before choosing these channels, check the characteristics of your Buyer Persona – there is also no point in investing in Instagram ads if your audience frequents LinkedIn, for example.

The most popular and effective channels for advertisers are  Google Ads  and Facebook Ads. In addition to these, you can also consider native ads — which appear unobtrusively in high-traffic site content without detracting from the user experience.

Set indicators to track results

There is no point in investing in ads if you cannot  measure the effectiveness of the strategy . Therefore, define  KPIs (Key Performance Indicators)  to monitor the results of your investments. These indicators will show you whether buying website traffic is really a good option for your business or whether you are losing money.

ROI  (Return On Investment)  is one of the most important indicators, but you can also track cost per lead ( CPL ) and the conversion rate of leads into sales.