Agility is the watchword for any marketing professional this year. If your strategy hasn’t changed dramatically since mid-March, you’re weeks behind.
Previously I wrote a guide to help you adapt your marketing. Now, I want to present how Rock Content is executing this plan with excellent results.
We’re not even halfway through 2020
and We released we’re in the middle of a global pandemic with devastating effects on the economy and, most importantly, on people’s physical and mental health.
Specifically, if you’re in the B2B market, you’re probably israel phone number data noticing that your customers are very afraid of what might happen in the future. This concern is justified; after all, people are isolated at home, cutting their expenses and worried.
Now, if you own a marketing company, or are part of a marketing department, you know that our area is usually one of the first to be affected. “If we’re not going to be able to sell, then why continue with marketing?” is a common thought.
In my previous text, I covered the principles for i hope you enjoy it good marketing at the present moment.
In short:
- adapt your message to what people are going through during this crisis and be useful where their attention is right now. Don’t try to be opportunistic;
- focus on the top of the funnel and continue to grow your audience — it will be useful in the future. Visibility is still essential;
- don’t be aggressive in selling; understand people’s timing and their insecurities. You can close sales in the future.
As a highlight on the second bullet
point, we decided to make available, free of charge, some of Rock University’s paid courses to help people at this time belgium numbers when many are isolating themselves at home.