Brands can leverage social commerce in many different ways. Here are the key features and functionalities that make buying through social media possible and easy.
Storefronts on social profiles
Platforms like Instagram and What features Facebook let you create a rich social media storefront. In many ways, these storefronts can reflect the structure of your ecommerce website, with collections, product pages with detailed descriptions, and recommended products.
Shoppable organic posts
Let your followers shop directly from your social media posts, like Instagram feed posts (images and videos), Instagram Stories, Instagram Reels, Pinterest pins, Facebook images and carousels, and TikTok videos. These posts estonia mobile database look like regular images or videos, with an icon or a label in the corner that indicates there’s one or more products tagged in the post.
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Shoppable paid ads
Brands can choose to serve shoppable posts to a targeted audience by running paid social campaigns. Shoppable ads are often based on the products and categories a user already viewed, so they can serve as a great reminder to continue the purchase.
Branded influencer content
Influencers can share shoppable posts, too, by tagging products in their feed posts or Instagram Stories. When a user taps on a product tag, they’re taken directly to the in-app product page on the brand’s profile. In other words, the product isn’t part of the influencer’s profile or shop, but of the brand’s.
This is a great way to create a smooth shopping experience for customers who found you through an influencer.
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Live shopping
Live shopping merges what are the points of attention when using this calculation? live video and ecommerce. With live shopping, brands can create a fun, interactive livestream experience and promote their products, which viewers can then buy directly from the livestream.
Live shopping is big in the Asian market, where it reached about $171 billion in 2020. Slowly but surely, live shopping is america email expanding to the western countries, and it’s predicted to account for as much as 10% to 20% of all ecommerce by 2026. Brands like Aldo and Walmart ran live shopping events with success.