Sale Automation is simply defined by the technique and methods implement (most often) by the Sale and Marketing teams to automate the manual and recurring tasks of the sale cycle:
- Generation of qualifi leads
- Addition to the CRM
- Automatic enrichment in the CRM
- Detection and merging of duplicate (if the lead already exists in the CRM)
- Sending of Cold Email
- Sending of follow-up
- etc.
Automate prospecting or sales automation is therefore a lever of efficiency and growth for the sales teams, and Marketing upstream.
As of 2023, HubSpot has more than 158,000 customers in over 7,400 companies worldwide. It’s probably one of the most well-known CRMs
The centralization of contacts and Egypt Phone Numbers business information is becoming more and more widespread in companie.
But, the automation of prospecting through CRM is still often put aside even though. It is the key to make one’s sale take off without exploding the time and associate costs.
Reduce your prospecting costs with your Sales Machine
Have you ever calculate the revenue you didn’t. Earn because of time waste doing non-sales tasks?
Automat prospecting allows you to save costs: time of the SDR to enrich the leads in the CRM, interns to clean the CRM every summer…
Improve productivity by creating a Sales Machine with your CRM
Searching for leads’ information on LinkedIn, copying and pasting them, checking them… Beyond the monotony of this task, it reduces your troops’ motivation.
These tasks are not rewarding for your teams, who cannot exercise their true talent and prove their add value.
Better target your prospects automatically
Targeting and segmentation are the beginning of any successful prospecting campaign. Automating targeting base on factual criteria allows you to avoid the risk of error and segment your lead base without even lifting a finger.
Ensure sales scalability through CRM automation
Finding leads manually on LinkedIn or in target lists, adding them to your CRM, checking that they Belgium Phone Number List do not already exist, enriching it with all the useful data for prospecting.
All these action if they are done manually by your Sales or Marketing teams, are a real obstacle: scalability will simply be impossible!
