You ne to understand the essence of your business, understand what makes it unique, what differentiates it from others.
To do this, you can also reconsider your past marketing strategies. The way things have always been done is not necessarily the best way.
To better understand your company, you can rely on a SWOT (strengths, weaknesses, opportunities and threats) analysis , which allows you to determine the strengths and weaknesses of your business, as well as the opportunities and threats it may face.
Define your business activity
To assess strengths and weaknesses, consider only what is under your control , that is, internal factors that you can act on directly. This includes, for example, financial, physical and human resources.
What makes your products unique? Why are your services better than others? Are you ahead or behind the competition?
Opportunities and threats, on the other hand, concern external factors beyond your control: marketing trends, economic trends.
Analyzing and “keeping an eye on” these factors will help you to deal with potential threats in time and take advantage of opportunities that arise.
Define your target audience
After defining your business activity you ne to define your target. The buyer persona technique is one of the most us and helps to segment and understand the target.
Buyer personas are fictional representations of your ideal customers.
You ne to divide them bas on whatsapp data common interests and then focus on one group at a time, determining a single buyer to represent the entire segment.
To define these profiles you ne to include information on demographic factors (age, gender, family composition, income, geographic location, etc.), habits, lifestyle and personality type.
To know what goals you have, you ne to deb directory understand the nes and concerns of your ideal customers. You also ne to ask yourself what drives them to buy.
Here are some questions to better understand your customers:
- What apps do they use?
- How can I connect with them?
- Is there anything I can do to improve my interaction with them?
In the wake of building buyer Backblaze Cloud Storage alternative za sigurnosnu kopiju u oblaku personas can be more complex, especially for some industries.
Let’s take for example a company that produces integrat platforms for business management. Obviously, it will have to create a different buyer persona than a few months ago.
There have been requests relat toremote working, decision-making that can ensure flexibility during the crisis.
platform security and the ne for faster
In addition to be concerns, fears and anxieties that will ne to be address and calm with target communication.
