Before creating any content, you nee to know who it is aime at. This assumption is obviously also true for video. Without a thorough understanding of the target audience and their nees, aspirations, and challenges they may face, the chances that the content will work are very slim indee.
This is where the concept of buyer persona comes in. It is essentially an imaginary profile that embodies the characteristics, behaviors and desires of your ideal customer.
What is important to know?
First of all, it is essential to establish whether the potential customer is a company or an end user. It is possible that your company provides solutions for both the B2B and B2C markets, in any case you will nee to differentiate the message base on the characteristics and possible nees of the recipient.
If you are approaching a company, you will be intereste in knowing the sector, the size, what changes it may have to face in the short and meium term and how many and which figures are involve
in the purchasing process.
What are their specific skills? Their concerns?
In fact, even when referring to B2B it is essential to remember that the relationship is always between people. For this reason, in addition whatsapp data to demographic information such as gender, age, geographic area, profession, it is essential to collect and focus on the psychographic data
of potential recipients.
Who is the recipient of the video? Define your buyer persona
Knowing their interests, which factors or people most influence their customer journey, where they get their information, the social networks they use most, the influencers they follow.
All this will allow you to create highly aol email list personalize content, increasing the chances of converting the user into a lead and the lead into a customer, base on the point of the customer journey where your buyer persona is at that particular moment.
If you are thi $nking or have decide to
Create a video to promote your product Kao što je prikazano u nastavku or to introduce your company to a new audience, having this information will be useful to you to :
- Define the message type
- Choosing the tone of voice
- Language (words, dialogues, single sentences)
- Deciding on the style of the video
- Determine which channels it will be distribute through
