When you hit the send button, you can’t be sure that the email will reach its destination. One in four business emails is marked as spam or simply lost, according to statistics from 2015 and 2016. This noticeable drop in email delivery since 2014 is due to the strengthening of spam filters and the increase in their scope of work. As you chinese overseas canada data might guess, many are already starting to lose patience with unwanted email. What does this mean for the average user or business email? That at best, at least 25% of your efforts will simply go nowhere. In this article, we will figure out why your emails are automatically sent to spam and what you need to do to avoid this.
In general, there is nothing special about this now
but still. Often, the words that are chosen for the title are what distances you from your goal and the client. And this can be applied to literally most titles, for example, words such as “free”, “money”, “help” and “reminder” and, accordingly, their Russian-language analogues, all of them are the basis of selling country list content and, as you already understood, most spam filters understand this perfectly well and add letters with such words in the titles to spam almost always, well, in most cases for sure. Here is a short list of English words that most mail services will consider as spam. In the Russian-language segment, spam has not yet gained such momentum, but analogues are still worth considering as an example.
Title with capital letters
Of course, it is understandable
that you want to stand out from other emails in the recipients’ inbox. But why do things that with 99.9% probability will send your email to spam? It is like being a fish and swimming straight into a fishing net, exactly the same. Maybe even stupider.
Excessive number of exclamation marks
Again, do you think this will attract attention? Spam filters quite well. But it is clearly not the attention of readers. Just like letters with headers and text written in all capital letters are just they redesign the packaging of this food for spam filters. Such letters with an excess of exclamation marks simply resemble scam and are deservedly associated with spam and are filtered out of most mailboxes. It is a very similar principle. Postal services and their users group letters based on similarity and this is precisely why such confusion occurs. Here is a clear example of why a non-spam letter was sent to spam and here is an explanation of why it was sent there.