YouTube is the second most popular search engine after Google. And with 2.6 billion active monthly users, it’s a prime place to advertise your business, whether you have a dicat YouTube channel or you’re just getting start.
Running engaging video ads across the platform can increase brand awareness and drive click-throughs, while the powerful targeting capabilities and variety of ad formats provide plenty of choice for different budgets and goals.
Here’s a guide to the different types of YouTube ads and how to set up your first campaign.
The 6 different types of YouTube ads
Non-video ads
In-fe video ads
Skippable in-stream video ads
Non-skippable in-stream video ads
YouTube offers non-video ads that are usually shown alongside relat content, either in the search results or during another video (although sometimes the platform gets it wrong and your video doesn’t sit alongside relevant content—it often can be hit or miss). Similar to discovery ads, you only pay when someone clicks on your ad. There are two types of non-video ads on YouTube:
Display ads. These YouTube ads show up in the right-hand sidebar when people are watching videos, and include an image, text, and a call to action (CTA).
YouTube display ad example
In-video overlay ads. These are display on top of existing video content from monetiz YouTube channels.
Overlay ad example
Best for: Non-video ads germany mobile database run a lot cheaper, both to create and to serve, than video ads, so they’re ideal for brands with a lower budget that still want to reap the benefits of video advertising on YouTube.
In-fe video ads (video discovery ads)
Discovery ads are a little different from the in-roll YouTube ads. Rather than being play at the start or middle of other videos, they 6 ways to avoid banner blindness in your ads show up alongside organic YouTube search results and include three lines of text and a thumbnail. When a viewer clicks on the ad, they america email can either be direct to your video page or your YouTube channel. You only pay when someone clicks on your.