5 web improvements An increasing number of brands are betting on e-commerce as a complementary action to increase their income , but not everything is worth it when it comes to online sales. It has been proven that if the development of the online store is not correct, it can be a difficult and frustrating task. A careful design , intuitive navigation or accessible content are just some of the characteristics on which the success of our digital commerce will depend .
Table of Contents
- 1 Electronic Commerce.
- 2 Web optimizations and improvements to increase online sales.
- 3 Conclusions.
Electronic Commerce.
The unstoppable development of technology together with the current way of understanding and using new communication channels is forcing us to continuously optimize e-commerce and adapt it to user behavior, both at a technical level and through Marketing and Sales actions focused 100% on people .
Yet we continue to see online stores that uk whatsapp number data not optimized, with unclear web architecture or that maintain outdated designs. These aspects are usually the reason for a drop in the number of conversions derived from an inadequate shopping experience. The good news is that not everything is over. We can always apply some modifications to our online store to improve those aspects that cause users to flee to other types of better optimized websites.
Web optimizations and improvements to increase online sales.
1. If you are a secure site, show it to your client!
Let’s not forget that the number of websites and e-commerce sites published on the Internet is increasing every day. This is good news, but it also makes it possible for the number of digital scams to increase and for websites with harmful content to appear.
The key to closing an online sale is trust. Users increasingly value that an online store has the distinctive label that classifies it as a “ safe site ”. Among other measures we can include security seals , press reviews that transmit confidence your email subject lines contain clear sales words the brand and, of course, testimonials from customers satisfied with the shopping experience and the products purchased. In addition, providing live online support and a section of frequently asked questions is highly valued by customers .
2. Remove the image carousel.
Image carousels have long been used as an element that allows website visitors to obtain an overview of what is offered in the online store, offers and promotions, and even news about the brand or the sector. However, most users do not view the information in these formats in its entirety.
There are studies that question the use of anhui mobile phone number list elements. Claiming that most web visitors get “annoyed” every time they encounter them. As they require them to perform additional actions and slow down their browsing. The explanation is that there is an increasing need for independence when visiting a website. To limit the time spent visiting to what is strictly necessary. Each user has a personalized pace for viewing content and we must respect this.
3. Offer a value proposition.
It is essential to know the differentiating point of your product and that the value proposition is clear and concise. We must be able to clearly explain what our product or service solves and show a quantifiable value. Communicating it clearly and directly to the buyer.
As for the promotional images used within the website. They must and considered within the place they occupy, also taking into account the conversion funnel. We will favor a clean design that includes a clear message . We must avoid elements that can create confusion and directly attack the needs of the user. Doing so in a clumsy way is one of the easiest ways to lose potential customers.